Flc

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

0.9%

Market size, estimated

$78Ka year

Top search term

flc26K searches a year

Listings sell for $74.30 on average, from $11.99 to $168.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $74.30 that is $0 to $7K a year per listing.

Average price

$74.30inside the $15 to $100 sweet spot

Price range

$11.99–$168.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,683 within Tactical & Personal Defense. It carries 406 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

8.0%

Average rank

#1,683in Tactical & Personal Defense

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

406per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months