Flat Water Bottle
FailBuyers convert on only 1.2% of searches, so Flat Water Bottle is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $150K/yr416K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 27%top-5 click share · 24 brands · 37 sellers
Flapen Score
Flat Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, Flat Water Bottle is stronger. Inside it, weaker.
Market
The Flat Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Water Bottle 416K times last year and spent an estimated $150K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $150Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- flat water bottle167K searches a year
02 · Price
A sale here is worth $31.18.
Listings sell for $31.18 on average, from $8.85 to $281.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $31.18 that is $0 to $3K a year per listing.
- Average price
- $31.18inside the $15 to $100 sweet spot
- Price range
- $8.85–$281.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,278 within Sports Water Bottles. It carries 505 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 18.8%
- Average rank
- #1,278in Sports Water Bottles
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 505per listing
- Listings tracked
- 72
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Flat Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
memobottle Slim - 15oz (450ml) - Sleek Slim & Flat Water Bottle for Bags Laptops & Books | BPA Free Tritan | Modern Minimalist | Ideal for Gym & Daily Use
- Price
- $34.63
- Rating
- 4.2/5
- Reviews
- 896
- Age
- 8y ago

memobottle A5 25oz / 750ml - Flat water bottle designed to fit in your bag - BPA-Free Tritan
- Price
- $38.36
- Rating
- 4.4/5
- Reviews
- 2,279
- Age
- 7y ago

memobottle A5 Stainless Steel BLACK
- Price
- $73.03
- Rating
- 4.2/5
- Reviews
- 585
- Age
- 3y ago

ALLKELR Portable Flat Water Bottle 13.5 oz Blue
- Price
- $14.85
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 2y ago

memobottle A6 12oz / 375ml - Slim & flat water bottle designed to fit in your bag - BPA-Free Tritan
- Price
- $30.87
- Rating
- 4.4/5
- Reviews
- 2,279
- Age
- 8y ago
Trending
estimated 90-day click momentum
Hemli Tritan Flat Water Bottle with SIlicone Case Square Water Bottle For Travel Bags and Purses Slim Lightweight Leakproof (Black 14 oz)
- Price
- $14.92
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

Hemli Tritan Flat Water Bottle with SIlicone Case Square Water Bottle For Travel Bags and Purses Slim Lightweight Leakproof (Light Blue 14 oz)
- Price
- $14.75
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

ALLKELR Portable Flat Water Bottle 17 oz White
- Price
- $15.74
- Rating
- 4.5/5
- Reviews
- 471
- Age
- 2y ago

Slim memobottle - Stainless Steel - 20oz / 600ml - Slim & flat water bottle designed to fit in your bag - Pink Salt
- Price
- $66.94
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 8mo ago

DRNK Flat Water Bottle | As Seen on Shark Tank | Modern Slim Stainless Steel Water Bottle Reusable Design Leak Proof & BPA Free - 17oz / 500ml (Gun Metal Grey)
- Price
- $38.39
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 2y ago
Newest
by launch date
Hemli Tritan Flat Water Bottle with SIlicone Case Square Water Bottle For Travel Bags and Purses Slim Lightweight Leakproof (Light Blue 14 oz)
- Price
- $14.75
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

Hemli Tritan Flat Water Bottle with SIlicone Case Square Water Bottle For Travel Bags and Purses Slim Lightweight Leakproof (Black 14 oz)
- Price
- $14.92
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago

Slim memobottle - Stainless Steel - 20oz / 600ml - Slim & flat water bottle designed to fit in your bag - Pink Salt
- Price
- $66.94
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 8mo ago

hydr Flat Water Bottle | Mini Slim Square Small Leakproof Reusable Bottle for Bags Travel & Gym 10.8oz BPA-Free Tritan Portable Hydration Flask
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 8mo ago

ZAVOOS 2 Pack 17 Oz Portable Flat Water Bottle
- Price
- $20.01
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
37
Est. top-5 brand share
76%
Top 20: 99%
Est. top-5 click share
27%
Top 20: 63%
Open market
21%
- memobottle39%
- ALLKELR15%
- Hemli10%
- hydr8%
- DRNK5%
- Qusmeiyici3%
Demand
Flat Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Flat Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flat water bottle167K/yr
- square water bottle48K/yr
- memobottle49K/yr
- flat water bottles for travel35K/yr
- memo bottle30K/yr
- rectangle water bottle10K/yr
- rectangular water bottle9K/yr
- flat bottle8K/yr
- flat water bottles6K/yr
- square water bottle flat9K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Water Bottle
We read the reviews and the return reasons for every product selling here.
“it started leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









