Flat Water Bottle
FailBuyers convert on only 1.2% of searches, so Flat Water Bottle is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $150K/yr416K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 27%top-5 click share · 24 brands · 37 sellers
Flapen Score
Flat Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, Flat Water Bottle is stronger. Inside it, weaker.
Market
The Flat Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Water Bottle 416K times last year and spent an estimated $150K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $150Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- flat water bottle167K searches a year
02 · Price
A sale here is worth $31.18.
Listings sell for $31.18 on average, from $8.85 to $281.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $31.18 that is $0 to $3K a year per listing.
- Average price
- $31.18inside the $15 to $100 sweet spot
- Price range
- $8.85–$281.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,278 within Sports Water Bottles. It carries 505 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 18.8%
- Average rank
- #1,278in Sports Water Bottles
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 505per listing
- Listings tracked
- 72
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Flat Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
37
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
27%
Top 20: 63%
Open market
21%
- Brand 139%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 63%
Demand
Flat Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Flat Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flat water bottle167K/yr
- square water bottle48K/yr
- memobottle49K/yr
- flat water bottles for travel35K/yr
- memo bottle30K/yr
- rectangle water bottle10K/yr
- rectangular water bottle9K/yr
- flat bottle8K/yr
- flat water bottles6K/yr
- square water bottle flat9K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Water Bottle
We read the reviews and the return reasons for every product selling here.
“it started leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Water Bottle questions
Answered from the same tracked data.









