flat cones
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Review moat
Great329.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.21–$43.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 49K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, flat cones is a $73K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
flat cones market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.1%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
10%
- CHAMPRO42%
- FGBNM16%
- LEZER14%
- CLEAN PIONEER8%
- Silipull5%
- ProMidas5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -1.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top flat cones search terms
- flat cones24K/yr
- flat cones soccer9K/yr
- flat soccer cones7K/yr
- flat cones for sports training6K/yr
- soccer flat cones4K/yr
Top flat cones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champro Flat Disc Markers - 10 Pack ORANGE
CHAMPRO$15.494.8★88 rev
FGBNM 25 Pack Disc Cones Carry Bag and Holder 5 Color
FGBNM$9.574.6★1,530 rev
60 Pack Agile Soccer Cones with Portable Bags & Brackets Sports Cones cones for sports trainingsoccer cones for trainingsoccer training equipmentAgile Soccer Cones Used for Football Training
CLEAN PIONEER$19.814.7★722 rev
LEZER 6 Inch Flat Cones Spot Markers Soccer Cones Field Court Markers Sit Spots Flat Discs Soccer Training Equipment Agility Practice Football Made in Taiwan Set of 48
LEZER$43.824.8★242 rev
Disc Soccer Cones for Training Kids with Mesh Bag & Strap - 25/50/100/200 Small Plastic Cone for Sports Training - Flexible Conos for Soccer Practice Equipment Basketball & Football Drills Equipment
ProMidas$9.214.7★941 rev
Newest
by launch date
Silipull 24 Pcs 6 inch Flat Cones Spot Markers Non-Skid Floor Hole Soccer Cones Field Court Spot Markers Flat Discs Soccer Training Equipment for Football Sports Speed Agility Practice (Orange)
Silipull$24.1728 rev
LEZER 9 Inch Flat Cones Spot Markers Soccer Cones Field Court Markers Sit Spots Flat Discs Soccer Training Equipment Agility Practice Football Made in Taiwan Set of 6
LEZER$14.9022 rev
Japard Flat Cones 48 Pcs 6 Inch Spot Markers Flat Soccer Cones for Training Field Court Markers Soccer Disc Practice Cones Training Equipment Agility Practice Football
Japard$24.7517 rev
Silipull 50 Pcs 6 inch Flat Cones Spot Markers Non-Skid Floor Hole Soccer Cones Field Court Spot Markers Flat Discs Soccer Training Equipment for Football Sports Speed Agility Practice (Multicolor)
Silipull$36.1328 rev
PeerMary Soccer Cones 100/50/25 Pack with Carry Bag & Holder Five Colors | Agility Disc Cones Set for Training | Sports Practice Equipment for Soccer Football Basketball Coaching & Speed
PeerMary$15.7958 rev
Trending
90-day click momentumPeerMary Soccer Cones 100/50/25 Pack with Carry Bag & Holder Five Colors | Agility Disc Cones Set for Training | Sports Practice Equipment for Soccer Football Basketball Coaching & Speed
PeerMary$15.794.8★
Champro Flat Disc Markers - 10 Pack ORANGE
CHAMPRO$15.494.8★
60 Pack Agile Soccer Cones with Portable Bags & Brackets Sports Cones cones for sports trainingsoccer cones for trainingsoccer training equipmentAgile Soccer Cones Used for Football Training
CLEAN PIONEER$19.814.7★
LEZER 9 Inch Flat Cones Spot Markers Soccer Cones Field Court Markers Sit Spots Flat Discs Soccer Training Equipment Agility Practice Football Made in Taiwan Set of 6
LEZER$14.905.0★
LEZER 6 Inch Flat Cones Spot Markers Soccer Cones Field Court Markers Sit Spots Flat Discs Soccer Training Equipment Agility Practice Football Made in Taiwan Set of 12
LEZER$18.264.8★
What buyers say about flat cones
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, as we use these for basketball practice”
“Affordable”
“Just as advertised”
“brightly-colored”
“easy to use”
“Fun enrichment toy for dogs”
“gets the job done”
“Theyre lightweight, easy to carry, and work great for setting up drills”
“Versatile, Durable, and comes with a stand”
“Perfect for practice”
What buyers complain about
“Not super thick”
“Too thin”
“Flimsy, not flat”
“The bag is coming apart slightly”
“the storage bag is garbage quality”
“They are way too flexible”
“Flimsy, not flat”
“The only downside was that the strap that holds them slides loose”
“wont go back to any reasonable shape”
Top return reasons
Common questions
- Is flat cones profitable to sell on Amazon United States?
- The niche generates $73K/yr across 12 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the flat cones niche?
- 9 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in flat cones?
- Top complaints mined from reviews: Thickness, Thin, Strength. The return rate is 1.1%.
- When does demand for flat cones peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the flat cones niche?
- Listings span $9.21–$43.82; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.