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Flat Bench

Fail

Demand is soft, at -8.0% this quarter, so Flat Bench is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$424K/yr261K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
73%top-5 click share · 9 brands · 15 sellers

Flapen Score

Flat Bench against its category

The dotted line is the Sports & Outdoors average. Past it, Flat Bench is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Bench market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Bench 261K times last year and spent an estimated $424K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
2.1%
Market size, estimated
$424Ka year
Peak month
July2.0× the quietest month
Top search term
flat bench60K searches a year

02 · Price

A sale here is worth $77.79.

Listings sell for $77.79 on average, from $43.88 to $122.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $77.79 that is $19K to $39K a year per listing.

Average price
$77.79inside the $15 to $100 sweet spot
Price range
$43.88–$122.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$19K–$39K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #69 within Benches. It carries 3,267 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
73%
Out of stock, average day
4.8%
Average rank
#69in Benches
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,267per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flat Bench products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 139%
  • Brand 219%
  • Brand 317%
  • Brand 411%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Flat Bench search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Flat Bench search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat bench60K/yr
  • flat weight bench45K/yr
  • flat workout bench28K/yr
  • cap bench18K/yr
  • cap weight bench17K/yr
  • flat workout bench for home gym9K/yr
  • flat bench press6K/yr
  • flat bench gym13K/yr
  • cap adjustable bench5K/yr
  • flat bench with weights7K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Bench

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Size-Overall”
1.7%of orders come back
“And it is short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flat Bench questions

Answered from the same tracked data.