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Flag Football Set

Maybe

Products sell for $25.94 on average, inside the sweet spot. But demand is soft, at -16.3% this quarter, so Flag Football Set is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$1.3M/yr1.1M searches / yr
90-day growth
-16.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 21 sellers

Flapen Score

Flag Football Set against its category

The dotted line is the Sports & Outdoors average. Past it, Flag Football Set is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flag Football Set market on Amazon at a glance

Shoppers on Amazon United States searched for Flag Football Set 1.1M times last year and spent an estimated $1.3M. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.5%
Market size, estimated
$1.3Ma year
Peak month
November2.4× the quietest month
Top search term
flag football belts330K searches a year

02 · Price

A sale here is worth $25.94.

Listings sell for $25.94 on average, from $7.34 to $41.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $25.94 that is $26K to $32K a year per listing.

Average price
$25.94inside the $15 to $100 sweet spot
Price range
$7.34–$41.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$32K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #11 within Football. It carries 1,374 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#11in Football
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,374per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Flag Football Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

21%

  • Brand 121%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 58%
  • Brand 66%

Demand

Flag Football Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Flag Football Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flag football belts330K/yr
  • flag football294K/yr
  • flag football set168K/yr
  • flag football flags81K/yr
  • flags for flag football58K/yr
  • football flags50K/yr
  • youth flag football belts12K/yr
  • flag football belt12K/yr
  • flag football equipment10K/yr
  • football flags for kids11K/yr

Reviews and returns

What reviews say buyers love and hate about Flag Football Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Inflation/Deflation”
2.5%of orders come back
“after a couple of months I had to buy a new one as it didnt keep inflated”
A buyer, on “Inflation/Deflation”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Flag Football Set questions

Answered from the same tracked data.