Flag Football Set
Worth a lookShows a sweet-spot price point ($25.94 avg), but soft demand (-16.3% this quarter) keeps it on the watch list.
Avg price
Incredible$25.94avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Price range
Great$7.34–$41.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,374.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Is flag football set profitable on Amazon?
According to Flapen's Amazon United States niche tracking, flag football set is a $1.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
flag football set market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 3.1%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
21%
- MIUONO21%
- HASITE17%
- Hilhook14%
- DkOvn13%
- BORNEW8%
- chicarry6%
flag football set demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top flag football set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- flag football belts330K/yr
- flag football294K/yr
- flag football set168K/yr
- flag football flags81K/yr
- flags for flag football58K/yr
- football flags50K/yr
- youth flag football belts12K/yr
- flag football belt12K/yr
- flag football equipment10K/yr
- football flags for kids11K/yr
Top flag football set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIUONO Flag Football Belts Flag Football Set for Adults Kids and Youth Flag Football Flags for 14 Players Training and Competition Equipment
MIUONO$28.534.7★248 rev
Hilhook Flag Football Belts 14 Player Flag Football Set with 42 Flags for Kids Youth and Adults Training Equipment
Hilhook$33.724.6★274 rev
Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag
HASITE$8.774.5★189 rev
BORNEW Flag Football Set for Kids 14 Player Adjustable Flag Football Belts with 24 Flags Practise Cones a Size 3 Football Air Pump and Storage Bag for Youth and Adults Capture Flag Training
BORNEW$32.964.7★203 rev
Flag Football Set 14 Player Football Flags and Belts Set Includes 14 Belts 28 Football Flags 4 Cones 8 Disc Cones (14 Players)
chicarry$18.114.7★353 rev
Newest
by launch date
DkOvn Flag Football Set 8pcs Flag Football Belts with Flags Easy Tear Away Belt for Youths Adults Players of Flag Football
DkOvn$9.49180 rev
Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag
HASITE$8.77189 rev
Peryiter 2/12/24/36 Player Flag Football Belt Adjustable Football Belts and Flags for Kids Youth Adult Sport Team Training(Black White 2 Set)
Peryiter$11.20172 rev
Flag Football Belts 14 Player Flag Football Set with Belts Flags Soccer Cones & Bag for Kids Youth & Adult Adjustable Flag Football Equipment for Max Waist Circumference of 43
NOONCRAZY$24.52126 rev
Flag Football Belts - 14 Sets of Adjustable Flag Football Set Contains 42 Football Flags and Storage Bag Perfect for Youth Adults and Children To Capture The Flag
HASITE$28.59189 rev
Trending
90-day click momentum
Champion Sports Quick Release Triple Flag Football Set of 12 Small White Belt 2531 Blue Flags
Champion Sports$39.394.3★
Hilhook 10-Player Flag Football Belts Set for Kids Youth and Adult
Hilhook$22.074.8★
Peryiter 2/12/24/36 Player Flag Football Belt Adjustable Football Belts and Flags for Kids Youth Adult Sport Team Training(Blue Red 12 Set)
Peryiter$37.234.5★
Peryiter 2/12/24/36 Player Flag Football Belt Adjustable Football Belts and Flags for Kids Youth Adult Sport Team Training(Yellow Green 12 Set)
Peryiter$36.704.5★
Excel Athletics Adjustable Flag Football Belt Set 1 Belt 2 Flags (White)
Excel Athletics$14.864.7★
What reviews say buyers love and hate about flag football set
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Super fun”
“Well worth the money”
“Easy to grip”
“well made and durable”
“fits well in the hand”
“Easy to use”
“Just what i hoped for”
“The belts are adjustable”
“Was happy that it arrived perfectly inflated”
What buyers complain about
“after a couple of months I had to buy a new one as it didnt keep inflated”
“Very low quality”
“due to the tearing off”
Top return reasons
Common flag football set questions
- Is flag football set profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 26 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the flag football set niche?
- 13 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in flag football set?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Durability. The return rate is 2.5%.
- When does demand for flag football set peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the flag football set niche?
- Listings span $7.34–$41.58; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.