Fitness Ring

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

1.9%

Market size, estimated

$9.9Ma year

Peak month

December6.0× the quietest month

Top search term

whoop2.0M searches a year

Listings sell for $172.79 on average, from $16.03 to $334.84. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 20,000 to 25,000 of them. At $172.79 that is $3.5M to $4.3M a year per listing.

Average price

$172.79above the $15 to $100 sweet spot

Price range

$16.03–$334.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

20,000–25,000

Revenue per listing a year

$3.5M–$4.3M

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #671 within Fitness Technology. It carries 2,344 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#671in Fitness Technology

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

2,344per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months