fitness journal
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Good$6.31–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Market size
Good$442K$442K/yr · 960K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,697.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fitness journal is a $442K/yr Amazon United States market (960K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fitness journal market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $397K–$529K
- units × avg price
- Launch success
- 17%
- 1 of 6 new (360d)
- Conversion rate
- 3.5%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.8%
- Avg brand age
- 33 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
23%
- Taja29%
- SUNEE17%
- ZICOTO12%
- Gymreapers7%
- Guirnd7%
- FL FITNESS LOGBOOK6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Top fitness journal search terms
- workout journal174K/yr
- fitness journal146K/yr
- workout log book63K/yr
- workout planner53K/yr
- workout book46K/yr
- workout journal for women53K/yr
- fitness journal for women57K/yr
- fitness planner59K/yr
- workout log39K/yr
- workout notebook32K/yr
Top fitness journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fitness Workout Journal for Women & Men A5(5.5 x 8.2) Workout Log Book Planner for Tracking Progress and Achieving Your Wellness Goals - Green
Taja$8.174.6★2,217 rev
Fitness Journal Workout Planner for Women & Men A5 (6.4 x 8.3) Workout Journal Log Book Planner Gift for Track Gym Essentials Home Workouts Track Progress Achieve Wellness Goals Black
SUNEE$8.474.6★571 rev
ZICOTO Ultimate Workout Journal - Complete Fitness Training Planner for Men and Women - Track PRs Build Muscle & Dominate Your Workouts - Essential Gym Gear Accessories for Serious Weight Lifters
ZICOTO$11.544.7★1,574 rev
Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals
Gymreapers$19.924.8★55 rev
Guirnd Undated Fitness Workout Journal for Men & Women A5(8.5 x 6.7) Fitness Journal Workout Planner Workout Log Book Planner for Tracking Motivating and Achieving Your Fitness Goals - Black
Guirnd$6.314.6★176 rev
Newest
by launch date
Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts
Hadley Designs$10.12158 rev
Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals
Gymreapers$19.9255 rev
Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)
Structurewell$25.064 rev
Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts
Hadley Designs$15.22158 rev
Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym
meDolove$7.66168 rev
Trending
90-day click momentumHadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts
Hadley Designs$10.124.4★
Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)
Structurewell$25.065.0★
Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym
meDolove$7.664.6★
Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals
Gymreapers$19.924.8★
Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts
Hadley Designs$15.224.4★
What buyers say about fitness journal
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Good quality”
“As advertised”
“Organized”
“good value”
“Love the size of it too”
“The layout was straightforward”
“The paper is a good thickness”
“It is durable”
“has a thick amount of pages”
What buyers complain about
“The pages were thin”
“The pages were thin”
“These details are why the price by comparison to other journals seems overly high”
“just ok, some typos, not organized well”
“There is a little redundancy in the layout”
“Could be a little better quality spine”
“Too many colors”
“Smaller than I expect”
“Some of the print on the cells make it difficult to read some writing”
“I wish it had directions of how to fill out certain sections”
Top return reasons
Common questions
- Is fitness journal profitable to sell on Amazon United States?
- The niche generates $442K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the fitness journal niche?
- 16 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in fitness journal?
- Top complaints mined from reviews: Paper Quality, Thickness, Value For Money. The return rate is 1.4%.
- When does demand for fitness journal peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the fitness journal niche?
- Listings span $6.31–$29.38; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 1,697 reviews — the moat a new listing must climb.