Fitness Journal

Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months

960K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

3.5%

Market size, estimated

$442Ka year

Peak month

January2.6× the quietest month

Top search term

workout journal174K searches a year

Listings sell for $13.22 on average, from $6.31 to $29.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.22 that is $17K to $20K a year per listing.

Average price

$13.22under the $15 to $100 sweet spot

Price range

$6.31–$29.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #121 within Accessories. It carries 1,697 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#121in Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,697per listing

Listings tracked

22

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months