Fitbits with Blood Pressure Monitor

Shoppers searched for this 11.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.5M a year.

Searches, last 12 months

11.6M

Growth, 90 days vs prior 90

+25.7%

Conversion, latest week

1.8%

Market size, estimated

$18.5Ma year

Peak month

July1.7× the quietest month

Top search term

fitbit6.2M searches a year

Listings sell for $89.51 on average, from $24.59 to $199.41. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $89.51 that is $1.1M to $1.3M a year per listing.

Average price

$89.51inside the $15 to $100 sweet spot

Price range

$24.59–$199.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

$1.1M–$1.3M

Returns

4.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #30 within Fitness Technology. It carries 19,064 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#30in Fitness Technology

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

19,064per listing

Listings tracked

20

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months