fitbit zip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Good$15.33–$129.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$105.96avg listing price — sweet spot $15–$100
Review moat
Okay1,676.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 6% kills the launch gate
Market size
Bad$46K$46K/yr · 18K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fitbit zip is a $46K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fitbit zip market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $26K–$53K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 2.4%
- Avg BSR
- #683
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 17%
- Out of stock
- 15.4%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Fitbit91%
- U-Trak9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top fitbit zip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fitbit Zip Wireless Activity Tracker Charcoal
Fitbit$123.273.8★820 rev
3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
U-Trak$15.334.0★683 rev
Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
Fitbit$129.434.0★3,078 rev
Fitbit Zip Wireless Activity Tracker Magenta
Fitbit$121.194.0★3,078 rev
Fitbit Zip Wireless Activity Tracker Blue
Fitbit$125.313.8★1,232 rev
Newest
by launch date3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
U-Trak$15.33683 rev
Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
Fitbit$129.433,078 rev
Fitbit Zip Wireless Activity Tracker Charcoal
Fitbit$123.27820 rev
Fitbit Zip Wireless Activity Tracker Magenta
Fitbit$121.193,078 rev
Fitbit Zip Wireless Activity Tracker Blue
Fitbit$125.311,232 rev
Trending
90-day click momentumFitbit Zip Wireless Activity Tracker Blue
Fitbit$125.313.8★
Fitbit Zip Wireless Activity Tracker Charcoal
Fitbit$123.273.8★
3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
U-Trak$15.334.0★
Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
Fitbit$129.434.0★
Fitbit Zip Wireless Activity Tracker Lime
Fitbit$121.213.9★
What buyers say about fitbit zip
What buyers praise and complain about, mined from review topics.What buyers love
“good size”
“working well”
“Works well and convenient having three options to carry”
“As advertised”
“It works and it is very EASY to use”
“Great, simple pedometer as described”
“So much for good quality devices”
What buyers complain about
“It is hard to get to the online manual for setup and operation”
“Sadly, this second one too does not stay charged, I am going thru batteries on a weekly basis”
“Utterly inaccurate”
“This item stoped working”
“It does not show the display all the time”
“Using the tool to open the back of the device so the battery can be inserted is very difficult”
“Will not connect to iPhone”
“Battery lasted 3 days”
“Doesnt work”
“Bought new and got a used product - disappointing”
Top return reasons
Common questions
- Is fitbit zip profitable to sell on Amazon United States?
- The niche generates $46K/yr across 6 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the fitbit zip niche?
- 2 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fitbit zip?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Charging, Measurement/Reading Accuracy. The return rate is 6.1% — above our launch gate.
- When does demand for fitbit zip peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the fitbit zip niche?
- Listings span $15.33–$129.43; the average listing price is $105.96 (sweet spot $15–$100). The average incumbent carries 1,677 reviews — the moat a new listing must climb.