Fitbit Zip
FailThe top 5 brands take 100% of clicks, so Fitbit Zip is a Fail.
- Flapen Score
- 32 / 100Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 4732
- Market size
- $46K/yr18K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 12 sellers
Flapen Score
Fitbit Zip against its category
The dotted line is the Sports & Outdoors average. Past it, Fitbit Zip is stronger. Inside it, weaker.
Market
The Fitbit Zip market on Amazon at a glance
Shoppers on Amazon United States searched for Fitbit Zip 18K times last year and spent an estimated $46K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $46Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- fitbit zip14K searches a year
02 · Price
A sale here is worth $105.96.
Listings sell for $105.96 on average, from $15.33 to $129.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $105.96 that is $0 to $11K a year per listing.
- Average price
- $105.96above the $15 to $100 sweet spot
- Price range
- $15.33–$129.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #683 within Fitness Technology. It carries 1,677 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 67%
- Out of stock, average day
- 15.4%
- Average rank
- #683in Fitness Technology
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 1,677per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Fitbit Zip products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fitbit Zip Wireless Activity Tracker Charcoal
- Price
- $123.27
- Rating
- 3.8/5
- Reviews
- 820
- Age
- 13y ago

3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
- Price
- $15.33
- Rating
- 4.0/5
- Reviews
- 683
- Age
- 2y ago

Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
- Price
- $129.43
- Rating
- 4.0/5
- Reviews
- 3,078
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Magenta
- Price
- $121.19
- Rating
- 4.0/5
- Reviews
- 3,078
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Blue
- Price
- $125.31
- Rating
- 3.8/5
- Reviews
- 1,232
- Age
- 13y ago
Trending
estimated 90-day click momentum
Fitbit Zip Wireless Activity Tracker Blue
- Price
- $125.31
- Rating
- 3.8/5
- Reviews
- 1,232
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Charcoal
- Price
- $123.27
- Rating
- 3.8/5
- Reviews
- 820
- Age
- 13y ago

3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
- Price
- $15.33
- Rating
- 4.0/5
- Reviews
- 683
- Age
- 2y ago

Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
- Price
- $129.43
- Rating
- 4.0/5
- Reviews
- 3,078
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Lime
- Price
- $121.21
- Rating
- 3.9/5
- Reviews
- 1,168
- Age
- 13y ago
Newest
by launch date
3D Pedometer for Walking with Removable Clip and Carabiner Simple Step Counter for Walking Accurate Clip On Step Tracker for Men Women Kids (White)
- Price
- $15.33
- Rating
- 4.0/5
- Reviews
- 683
- Age
- 2y ago

Fitbit Zip Wireless Activity Tracker Zip Blue Wireless Activity Tracker One Size (Blue)
- Price
- $129.43
- Rating
- 4.0/5
- Reviews
- 3,078
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Charcoal
- Price
- $123.27
- Rating
- 3.8/5
- Reviews
- 820
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Magenta
- Price
- $121.19
- Rating
- 4.0/5
- Reviews
- 3,078
- Age
- 13y ago

Fitbit Zip Wireless Activity Tracker Blue
- Price
- $125.31
- Rating
- 3.8/5
- Reviews
- 1,232
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Fitbit91%
- U-Trak9%
Demand
Fitbit Zip search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Fitbit Zip
We read the reviews and the return reasons for every product selling here.
“It is hard to get to the online manual for setup and operation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitbit Zip questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









