Fishing Worms
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 91% of clicks, so Fishing Worms is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $133K/yr412K searches / yr
- 90-day growth
- +83.2%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 45 sellers
Flapen Score
Fishing Worms against its category
The dotted line is the Sports & Outdoors average. Past it, Fishing Worms is stronger. Inside it, weaker.
Market
The Fishing Worms market on Amazon at a glance
Shoppers on Amazon United States searched for Fishing Worms 412K times last year and spent an estimated $133K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 412K
- Growth, 90 days vs prior 90
- +83.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $133Ka year
- Peak month
- June3.3× the quietest month
- Top search term
- fishing worms68K searches a year
02 · Price
A sale here is worth $10.69.
Listings sell for $10.69 on average, from $3.91 to $28.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.69 that is $3K to $5K a year per listing.
- Average price
- $10.69under the $15 to $100 sweet spot
- Price range
- $3.91–$28.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #75 within Lures, Baits & Attractants. It carries 1,931 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #75in Lures, Baits & Attractants
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,931per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Fishing Worms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch
- Price
- $28.10
- Rating
- 4.8/5
- Reviews
- 1,285
- Age
- 6y ago

Berkley PowerBait Power Worm Fishing Bait Black Blue Fleck 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing
- Price
- $5.81
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 12y ago

Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Green Pumpkin Flake 5 Inch
- Price
- $27.96
- Rating
- 4.8/5
- Reviews
- 1,285
- Age
- 6y ago

Berkley PowerBait Power Worm Fishing Bait Pumpkinseed 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 12y ago

Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged Wacky Style Carolina Rigged Pitched Etc. Watermelon Candy 5
- Price
- $3.91
- Rating
- 4.7/5
- Reviews
- 4,489
- Age
- 10y ago
Trending
estimated 90-day click momentum
Urchin Baits for Bass Fishing Creature Bait Dice Baits 1.5/2.7/3.5/4.3/5.1 inches Fuzzy Dice Fishing Lures with Rubber Legs Fishing Lure for Freshwater
- Price
- $15.29
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 4mo ago

Creature Bait for Bass Fishing Soft Plastic Fishing Lures Fuzzy Dice & Sea Urchin Style Finesse Bait for Freshwater Trout & Crappie with Tackle Box
- Price
- $20.53
- Rating
- 4.0/5
- Reviews
- 68
- Age
- 4mo ago

Strike King Rage Hawg Fishing Lure Soft Plastic Creature Junebug 5-Inches 6-Pack RGHG5-42
- Price
- $8.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

Berkley PowerBait Power Worm Fishing Bait Black 7in | 18cm Irresistible Flavor Classic Curly Tail Worm Profile Ideal for Spring Summer and Fall Fishing
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 12y ago

Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged Wacky Style Carolina Rigged Pitched Etc. Watermelon Candy 5
- Price
- $3.91
- Rating
- 4.7/5
- Reviews
- 4,489
- Age
- 10y ago
Newest
by launch date
Urchin Baits for Bass Fishing Creature Bait Dice Baits 1.5/2.7/3.5/4.3/5.1 inches Fuzzy Dice Fishing Lures with Rubber Legs Fishing Lure for Freshwater
- Price
- $15.29
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 4mo ago

Creature Bait for Bass Fishing Soft Plastic Fishing Lures Fuzzy Dice & Sea Urchin Style Finesse Bait for Freshwater Trout & Crappie with Tackle Box
- Price
- $20.53
- Rating
- 4.0/5
- Reviews
- 68
- Age
- 4mo ago

Strike King Rage Hawg Fishing Lure Soft Plastic Creature Junebug 5-Inches 6-Pack RGHG5-42
- Price
- $8.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

YUM Dinger Bulk 30-Pack - Green Pumpkin Blue Flake - 5
- Price
- $11.78
- Rating
- 4.8/5
- Reviews
- 585
- Age
- 1y ago

YUM Dinger Bulk 30-Pack - Black/Blue Laminate - 5
- Price
- $11.43
- Rating
- 4.8/5
- Reviews
- 585
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
45
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 79%
Open market
6%
- Yum Lures46%
- Berkley23%
- Yamamoto11%
- Strike King7%
- Milepetus4%
- DAMIDEL3%
- Open — no brand owns it (5 brands, 6%)
Demand
Fishing Worms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Fishing Worms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fishing worms68K/yr
- yum dinger39K/yr
- creature baits27K/yr
- worms for fishing33K/yr
- plastic worms for bass fishing30K/yr
- fishing worms for bass22K/yr
- creature baits for bass fishing17K/yr
- yum dinger 5 inch17K/yr
- bass worms17K/yr
- plastic worms17K/yr
Reviews and returns
What reviews say buyers love and hate about Fishing Worms
We read the reviews and the return reasons for every product selling here.
“Each urchin is a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fishing Worms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









