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Fishing Worms

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 91% of clicks, so Fishing Worms is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$133K/yr412K searches / yr
90-day growth
+83.2%search demand this quarter
Competition
45%top-5 click share · 11 brands · 45 sellers

Flapen Score

Fishing Worms against its category

The dotted line is the Sports & Outdoors average. Past it, Fishing Worms is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Worms market on Amazon at a glance

Shoppers on Amazon United States searched for Fishing Worms 412K times last year and spent an estimated $133K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+83.2%
Conversion, latest week
3.0%
Market size, estimated
$133Ka year
Peak month
June3.3× the quietest month
Top search term
fishing worms68K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $3.91 to $28.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.69 that is $3K to $5K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$3.91–$28.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #75 within Lures, Baits & Attractants. It carries 1,931 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#75in Lures, Baits & Attractants
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,931per listing
Listings tracked
38

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fishing Worms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

45

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 79%

Open market

6%

  • Brand 146%
  • Brand 223%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Fishing Worms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Fishing Worms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing worms68K/yr
  • yum dinger39K/yr
  • creature baits27K/yr
  • worms for fishing33K/yr
  • plastic worms for bass fishing30K/yr
  • fishing worms for bass22K/yr
  • creature baits for bass fishing17K/yr
  • yum dinger 5 inch17K/yr
  • bass worms17K/yr
  • plastic worms17K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Worms

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
27%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Each urchin is a little small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fishing Worms questions

Answered from the same tracked data.