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69

fishing spoons

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 89Conversion 29Competition 88Returns 97Price range 72Avg price 67Brand share 90Review moat 83Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Growth

Great+94.2%

90-day search growth — must beat 0% to launch

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great346.32

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.23–$39.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.05

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$132K

$132K/yr · 409K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, fishing spoons is a $132K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fishing spoons market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$84K–$112K
units × avg price
Conversion rate
2.3%
Avg BSR
#283
Page quality
0%
Prime
92%
Sponsored
92%
Out of stock
2.4%
Avg brand age
64 months
Avg seller age
167 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

50

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

27%

Top 20: 62%

Open market

51%

  • PROBITE17%
  • Navicatch8%
  • THKFISH7%
  • JSHANMEI7%
  • FREGITO6%
  • Cotton Cordell4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +94.2% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Top fishing spoons search terms

  • fishing spoons116K/yr
  • spoon fishing lures31K/yr
  • spoon lure37K/yr
  • fishing spoons lures34K/yr
  • spoon lures23K/yr
  • trout spoons35K/yr
  • fishing spoon24K/yr
  • jigging spoon19K/yr
  • trolling spoons11K/yr
  • fishing lures spoons9K/yr
All search terms

Top fishing spoons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fishing spoons

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Good price”

Quality-Overall20%

“Decent quality”

Color8%

“Vibrant colors”

Efficiency6%

“They work very well innponds and lakes”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“durable, and hold up well after repeated use”

Sharpness4%

“Hooks are sturdy don't bend easy and plenty sharp”

Fun/Entertainment Experience3%

“It allows for longer casts and, mpre importantly, more fun when playing a hooked trout”

Size-Overall3%

“Really nice size”

Weight Heavy2%

“Good Build: They have a nice weight for casting”

What buyers complain about

Size-Overall23%

“A little big”

Quality-Overall13%

“Cheap”

Rusts/Corrodes8%

“the hooks are rusty on all of them you will need to replace the hooks otherwise they are nice”

Weight Heavy7%

“heavy, already begun to scratch off after 4 uses”

Rope/Wire Tangling6%

“I just kept bending hooks”

Ease Of Use4%

“I cant use it”

Functionality-Overall2%

“doesnt flash while you reel it”

Material Quality2%

“Not quality material at all”

Sharpness2%

“the sharpness is poor, and as you can see, this spoon and some others have defective hooks with a metal blob where the hook point should be”

Scratch Resistance1%

“heavy, already begun to scratch off after 4 uses”

Top return reasons

Size-Overall61%
Advertised Vs Actual Product9%
Quality-Overall8%
Weight Heavy6%
Functionality-Overall3%
Rusts/Corrodes3%
Value For Money3%
Color2%
Defective Material/Parts1%
Thin1%

Common questions

Is fishing spoons profitable to sell on Amazon United States?
The niche generates $132K/yr across 66 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +94.2%. Flapen's verdict: Worth a look (69/100).
How competitive is the fishing spoons niche?
37 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in fishing spoons?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 0.6%.
When does demand for fishing spoons peak?
Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the fishing spoons niche?
Listings span $5.23–$39.95; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.