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Fishing Lures Bass

Pass

Fishing Lures Bass scores 67 out of 100, a Pass. Shoppers spend an estimated $484K a year here, search demand grew +85.9% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 8,101 Sports & Outdoors niches · +20 vs the category median of 47
Market size
$484K/yr1.1M searches / yr
90-day growth
+85.9%search demand this quarter
Competition
37%top-5 click share · 28 brands · 53 sellers

Flapen Score

Fishing Lures Bass against its category

The dotted line is the Sports & Outdoors average. Past it, Fishing Lures Bass is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Lures Bass market on Amazon at a glance

Shoppers on Amazon United States searched for Fishing Lures Bass 1.1M times last year and spent an estimated $484K. The top 5 brands take 62% of clicks. Demand peaks in Jun–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+85.9%
Conversion, latest week
2.5%
Market size, estimated
$484Ka year
Peak month
December4.2× the quietest month
Top search term
bass fishing lures394K searches a year

02 · Price

A sale here is worth $17.79.

Listings sell for $17.79 on average, from $5.76 to $49.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $17.79 that is $4K to $9K a year per listing.

Average price
$17.79inside the $15 to $100 sweet spot
Price range
$5.76–$49.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #124 within Lures, Baits & Attractants. It carries 2,951 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
1.4%
Average rank
#124in Lures, Baits & Attractants
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,951per listing
Listings tracked
49

04 · Newcomers

8 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fishing Lures Bass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

53

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

37%

Top 20: 73%

Open market

35%

  • Brand 114%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 64%

Demand

Fishing Lures Bass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Fishing Lures Bass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bass fishing lures394K/yr
  • fishing lures bass227K/yr
  • fishing lures for bass55K/yr
  • fishing gift94K/yr
  • fish lures45K/yr
  • fishing gifts for boys70K/yr
  • best fishing lures20K/yr
  • fish lure15K/yr
  • mens fishing gifts37K/yr
  • bass fishing lure40K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Lures Bass

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“It was too big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fishing Lures Bass questions

Answered from the same tracked data.