Is fishing lure making kit profitable to sell on Amazon United States?

The niche generates $54K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the fishing lure making kit niche?

16 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in fishing lure making kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for fishing lure making kit peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the fishing lure making kit niche?

Listings span $7.98–$99.71; the average listing price is $26.36 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.

fishing lure making kit

Worth a look

Shows low returns (0.7%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.36

avg listing price — sweet spot $15–$100

Price range

Great$7.98–$99.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great305.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$54K

$54K/yr · 230K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, fishing lure making kit is a $54K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fishing lure making kit market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $66K–$79K; units × avg price
Conversion rate: 0.9%
Avg BSR: #221
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 42 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

22%

Apojgitn28%
Dovesun16%
THKFISH14%
Man Crates11%
Dr.Fish6%
mouhike4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top fishing lure making kit search terms

fishing lure making kit60K/yr +26.1%0.5% conv.
lure making kit60K/yr +32.5%0.5% conv.
lure making supplies30K/yr -0.4%0.2% conv.
fishing lure making supplies17K/yr +8.2%0.3% conv.
lure making12K/yr +1.4%0.1% conv.
make your own fishing lures kit13K/yr +59.0%0.8% conv.
diy fishing lure kit9K/yr +96.2%1.3% conv.
fish lure making kit5K/yr +57.2%0.7% conv.
diy fishing lure making kit5K/yr +82.3%1.1% conv.
fishing lure kits make your own5K/yr +45.8%0.7% conv.

All search terms

Top fishing lure making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100PCS Fishing Wire Spinner Stainless Steel Lure Making Supplies Fish Wire Shaft Kit for Hanging Fishing Spinners Rigs for Crafts - 0.7 * 16cm

Apojgitn$7.984.6★14 rev

THKFISH DIY Fishing Lure Kit - Kid-Friendly Fishing Gear for Customizing Lures with Tackle Box Perfect Arts and Crafts for Kids Tackle Box Must-Have

THKFISH$15.854.4★24 rev

Man Crates Lure Making Kit Soft Plastic Fishing Lure Making Kit with Molds Plastisol Color Glitter & Scent DIY Fishing Lure Set Great Gift for Men & Fishermen

Man Crates$99.713.1★17 rev

Dovesun Fishing Lure Making Kit DIY Spinner Making Kit Inline Spinner Baits for Bass Fishing with Tackle Box Freshwater Trout Salmon Gift for Men 228PCS

Dovesun$25.814.2★369 rev

Dr.Fish 1310 Pieces Spinner Making Kit Lure Making Suppies Walleye Rig Spinner Blades Lure Bodies Floats Spinnerbait Shafts Accessories Freshwater Bass Materials

Dr.Fish$37.874.4★154 rev

Newest

by launch date

THKFISH DIY Fishing Lure Kit - Kid-Friendly Lure Making kit Customizing Lures Includes Paint & Brushes Perfect Fishing Gifts and Crafts for Kids Tackle Box Must-Have (10PCS)

THKFISH$37.0924 rev

4mo ago

THKFISH DIY Fishing Lure Kit - Kid-Friendly Fishing Gear for Customizing Lures with Tackle Box Perfect Arts and Crafts for Kids Tackle Box Must-Have

THKFISH$15.8524 rev

4mo ago

100PCS Fishing Wire Spinner Stainless Steel Lure Making Supplies Fish Wire Shaft Kit for Hanging Fishing Spinners Rigs for Crafts - 0.7 * 16cm

Apojgitn$7.9814 rev

8mo ago

Fishing Lures - Fishing Kit Included 193Pcs Fishing Accessories and Tackle Box Frogs Minnows Soft Baits Hooks & Weights Accessories Gear Gift for Men Freshwater Bass Trout

ShinHye$20.8242 rev

8mo ago

THKFISH DIY Fishing Lure Kit - Kid-Friendly Lures Making kit Customizing Lures Includes Paint & Brushes Perfect Fishing Gifts and Crafts for Kids Tackle Box Must-Have

THKFISH$32.3024 rev

9mo ago

What buyers say about fishing lure making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The quality, size and made them easy to make”

Fun/Entertainment Experience20%

“It was a fun DIY project”

Value For Money16%

“Good value”

Suitability Beginner8%

“Good for beginners”

Efficiency5%

“Worked great for what I was using it for homemade fishing lures”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product2%

“exactly as described”

Compactness2%

“Compact, takes up hardly any space in your rigging box”

Correct Contents1%

“fits all 100+ pieces”

What buyers complain about

Size-Overall14%

“The pieces are huge”

Quality-Overall13%

“Low quality”

Leak-Proof13%

“both times bottles leaked”

Gifting Purpose6%

“Disaster gift”

Adhesion/Stickiness6%

“the covers do come off easily”

Advertised Vs Actual Product6%

“despite the pictures showing paint”

Strength6%

“Fishing Wires They are not very strong”

Stiffness3%

“They are very stiff”

Value For Money3%

“Not worth it”

Flexibility3%

“Still hard to bend”

Top return reasons

Value For Money20%

Size-Overall15%

Leak-Proof15%

Quality-Overall8%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Material Quality5%

Instructions/User Manual/Troubleshooting4%

Assembly/Installation3%

Adhesion/Stickiness2%

Common questions

Is fishing lure making kit profitable to sell on Amazon United States?: The niche generates $54K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the fishing lure making kit niche?: 16 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in fishing lure making kit?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.
When does demand for fishing lure making kit peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the fishing lure making kit niche?: Listings span $7.98–$99.71; the average listing price is $26.36 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.