Fishing Life Jacket

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

+72.8%

Conversion, latest week

1.1%

Market size, estimated

$175Ka year

Peak month

June4.5× the quietest month

Top search term

fishing life jacket112K searches a year

Listings sell for $68.16 on average, from $23.76 to $160.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $68.16 that is $0 to $7K a year per listing.

Average price

$68.16inside the $15 to $100 sweet spot

Price range

$23.76–$160.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #110 within Safety & Flotation Devices. It carries 1,115 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

2.6%

Average rank

#110in Safety & Flotation Devices

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,115per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months