Is fishing profitable to sell on Amazon United States?

The niche generates $16.6M/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (62/100).

How competitive is the fishing niche?

15 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in fishing?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.

When does demand for fishing peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the fishing niche?

Listings span $7.29–$149.62; the average listing price is $42.64 (sweet spot $15–$100). The average incumbent carries 2,204 reviews — the moat a new listing must climb.

fishing

Launch it

A $16.6M/yr market growing +74.8% this quarter with returns at 1.3% — clears our launch bar.

Market size

Incredible$16.6M

$16.6M/yr · 29.9M searches

Avg price

Incredible$42.64

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Great+74.8%

90-day search growth — must beat 0% to launch

Price range

Good$7.29–$149.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,204.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, fishing is a $16.6M/yr Amazon United States market (29.9M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Launch it — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fishing market data

Units sold / yr: 300K–400K; avg 5,000–6,000/product
Revenue / yr: $12.8M–$17.1M; units × avg price
Conversion rate: 1.3%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 86%

Open market

12%

PLUSINNO59%
KastKing16%
Ghosthorn5%
FONMANG4%
FAGUMA2%
BKK2%
Open — no brand owns it (9 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.8% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top fishing search terms

fishing gear4.4M/yr +55.4%0.4% conv.
fishing6.4M/yr +68.5%0.2% conv.
fishing lures3.3M/yr +82.3%0.3% conv.
tackle box3.0M/yr +72.8%0.5% conv.
fishing rod2.7M/yr +77.5%0.1% conv.
fishing pole1.9M/yr +116.1%0.2% conv.
fishing accessories1.2M/yr +43.8%0.3% conv.
fishing tackle box965K/yr +81.9%0.5% conv.
fishing rods709K/yr +68.0%0.1% conv.
fishing rod and reel combo555K/yr +105.2%0.2% conv.

All search terms

Top fishing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PLUSINNO Fishing Rod and Reel Combos -24 Ton Carbon Fiber Telescopic Fishing Pole - Spinning Reel 12 +1 Shielded Bearings Stainless Steel BB-Free Carrier Bag Case Travel Saltwater Freshwater Fishing

PLUSINNO$43.414.4★2,015 rev

PLUSINNO Fishing Backpack with Tackle Boxes Waterproof Fishing Sling Tackle Bag For Fishing Gear With Rod Holder Fishing Gifts for Men With Fishing lures Fishing pliers.

PLUSINNO$44.924.6★653 rev

KastKing BlowBak Tactical Sling Tackle Bag-Lightweight Fishing Backpack Storge Fishing Gear and Equipment Gift for Men

KastKing$21.314.6★4,401 rev

PLUSINNO Fishing Lures 137Pcs Tackle Box with Tackle Included Crankbaits Spoon Hooks Weights & Other Accessories Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater

PLUSINNO$16.084.5★2,414 rev

PLUSINNO Fishing Backpack with Fishing Rod and Reel Combos Tackle Boxes Waterproof Tackle Backpack for Fishg Gear with Rod Holder Fish Gifts for Men with Tool Kit

PLUSINNO$76.314.3★142 rev

Newest

by launch date

BKK$149.620 rev

3mo ago

PLUSINNO Fishing Rod and Reel Combo with Telescopic Fishing Pole Portable Travel Fishing Rods Kit with Tackle Box Carrier Bag & Manuals Fishing Gear Tool Kit for Freshwater Fishing Gifts for Men

PLUSINNO$69.8735 rev

3mo ago

PLUSINNO Fishing Gear - Telescopic Fishing Rod and Reel Combo with Tackle Box Collapsible Rod and Lures Box Travel Fish Pole Starter Kit Fishing Accessories Tackle Lure Kit Gifts for Men Bass Trout

PLUSINNO$65.627 rev

7mo ago

Ghosthorn Fishing Backpack with Tackle Boxes Fish Pliers Fish Lip Gripper Lures Waterproof Tackle Bag with Rod Holder Fishing Gear Sling Bag Gift For Men Women Anglers (Khaki)

Ghosthorn$42.4323 rev

8mo ago

Ghosthorn Fishing Backpack with Tackle Boxes Fish Pliers Fish Lip Gripper Lures Waterproof Tackle Bag with Rod Holder Fishing Gear Sling Bag Gift For Men Women Anglers (Black)

Ghosthorn$41.7834 rev

8mo ago

What buyers say about fishing

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The tools are good quality”

Value For Money18%

“Good value for price”

Ease Of Use8%

“Easy to use and store”

Advertised Vs Actual Product6%

“As Advertised”

Size-Overall6%

“I love the size”

Durability4%

“It seems to be made of durable material”

Suitability Beginner3%

“Good enough to get started”

Weight Light3%

“Wicked lightweight”

Pockets/Compartments3%

“Plenty of pockets and space”

Compactness2%

“Comes with compact case for storage”

What buyers complain about

Quality-Overall18%

“Bad quality”

Size-Overall18%

“large”

Durability10%

“Tips broke the first use -- both rods”

Advertised Vs Actual Product5%

“Very misleading”

Strength3%

“Plastic and flimsy”

Measurement/Reading Accuracy2%

“The first time I tried to use it was very inaccurate”

Functionality-Overall2%

“did not perform”

Design-Overall2%

“Cheap in design”

Water Resistance2%

“Not water proof”

Strap/String Quality2%

“Clip broke off on the carrying strap”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product8%

Defective Material/Parts8%

Quality-Overall7%

Functionality-Overall7%

Value For Money5%

Durability3%

Strength2%

Material Quality1%

Measurement/Reading Accuracy1%

Common questions

Is fishing profitable to sell on Amazon United States?: The niche generates $16.6M/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (62/100).
How competitive is the fishing niche?: 15 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in fishing?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.
When does demand for fishing peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the fishing niche?: Listings span $7.29–$149.62; the average listing price is $42.64 (sweet spot $15–$100). The average incumbent carries 2,204 reviews — the moat a new listing must climb.