Fishing

Shoppers searched for this 29.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.6M a year.

Searches, last 12 months

29.9M

Growth, 90 days vs prior 90

+74.8%

Conversion, latest week

1.3%

Market size, estimated

$16.6Ma year

Peak month

June3.1× the quietest month

Top search term

fishing gear4.4M searches a year

Listings sell for $42.64 on average, from $7.29 to $149.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $42.64 that is $213K to $256K a year per listing.

Average price

$42.64inside the $15 to $100 sweet spot

Price range

$7.29–$149.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

5,000–6,000

Revenue per listing a year

$213K–$256K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #121 within Rods & Accessories. It carries 2,204 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#121in Rods & Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,204per listing

Listings tracked

31

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months