Fish Gum
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 99% of clicks, so Fish Gum is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $273K/yr218K searches / yr
- 90-day growth
- +52.6%search demand this quarter
- Competition
- 33%top-5 click share · 7 brands · 26 sellers
Flapen Score
Fish Gum against its category
The dotted line is the Sports & Outdoors average. Past it, Fish Gum is stronger. Inside it, weaker.
Market
The Fish Gum market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Gum 218K times last year and spent an estimated $273K. The top 5 brands take 99% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- +52.6%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $273Ka year
- Top search term
- fish bites61K searches a year
02 · Price
A sale here is worth $9.02.
Listings sell for $9.02 on average, from $5.75 to $15.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.02 that is $5K to $7K a year per listing.
- Average price
- $9.02under the $15 to $100 sweet spot
- Price range
- $5.75–$15.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #211 within Lures, Baits & Attractants. It carries 843 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #211in Lures, Baits & Attractants
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 843per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Fish Gum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Pink Color 2 Count
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 3,051
- Age
- 14y ago

Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)
- Price
- $10.08
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 2y ago

Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Red)
- Price
- $7.64
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 16y ago

Fishbites E-Z Squid - Longer Lasting (Chartreuse)
- Price
- $6.71
- Rating
- 4.4/5
- Reviews
- 741
- Age
- 14y ago

Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Chartreuse)
- Price
- $7.81
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 14y ago
Trending
estimated 90-day click momentum
Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Power Lime 2 Count
- Price
- $6.13
- Rating
- 4.5/5
- Reviews
- 3,051
- Age
- 9y ago

Fishbites Bag O Worms Bloodworm - Longer Lasting (1/4 Wide Chartreuse)
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 14y ago

FishBites E-Z Flea - Sand Flea - Electric Chicken
- Price
- $7.57
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 12y ago

Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)
- Price
- $10.08
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 2y ago

Fishbites E-Z Squid - Longer Lasting (Chartreuse)
- Price
- $6.71
- Rating
- 4.4/5
- Reviews
- 741
- Age
- 14y ago
Newest
by launch date
FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Orange and White)
- Price
- $13.92
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 4mo ago

FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Chartreuse Green and Pink)
- Price
- $13.93
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 5mo ago

FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Pink & Yellow)
- Price
- $13.92
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 5mo ago

Fishbites Longer Lasting E-Z Mullet
- Price
- $7.60
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

FishBites Longer Lasting E-Z Shrimp Ghost Shrimp
- Price
- $7.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
7 rising
Sellers
26
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 82%
Open market
0%
- FishBites79%
- Fish Gum8%
- Vipfish7%
- Berkley4%
- Dovesun1%
- Savage Gear1%
- Open — no brand owns it (1 brand, 0%)
Search terms
Top Fish Gum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish bites61K/yr
- fish bites saltwater bait39K/yr
- fishbites36K/yr
- fishbites saltwater bait26K/yr
- fish gum18K/yr
- fish gum bait11K/yr
- fishgum7K/yr
- fish bites sand flea4K/yr
- fish bites bait5K/yr
- fish bite4K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Gum
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Gum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









