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Fish Gum

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 99% of clicks, so Fish Gum is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$273K/yr218K searches / yr
90-day growth
+52.6%search demand this quarter
Competition
33%top-5 click share · 7 brands · 26 sellers

Flapen Score

Fish Gum against its category

The dotted line is the Sports & Outdoors average. Past it, Fish Gum is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Gum market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Gum 218K times last year and spent an estimated $273K. The top 5 brands take 99% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+52.6%
Conversion, latest week
13.9%
Market size, estimated
$273Ka year
Top search term
fish bites61K searches a year

02 · Price

A sale here is worth $9.02.

Listings sell for $9.02 on average, from $5.75 to $15.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.02 that is $5K to $7K a year per listing.

Average price
$9.02under the $15 to $100 sweet spot
Price range
$5.75–$15.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #211 within Lures, Baits & Attractants. It carries 843 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#211in Lures, Baits & Attractants
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
843per listing
Listings tracked
40

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Fish Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

26

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 82%

Open market

0%

  • Brand 179%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Search terms

Top Fish Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish bites61K/yr
  • fish bites saltwater bait39K/yr
  • fishbites36K/yr
  • fishbites saltwater bait26K/yr
  • fish gum18K/yr
  • fish gum bait11K/yr
  • fishgum7K/yr
  • fish bites sand flea4K/yr
  • fish bites bait5K/yr
  • fish bite4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Gum

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fish Gum questions

Answered from the same tracked data.