fish gum
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Review moat
Good843.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$273K$273K/yr · 218K searches
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$5.75–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fish gum is a $273K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fish gum market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $226K–$271K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 3.6%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
7 rising
Sellers
26
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 82%
Open market
0%
- FishBites79%
- Fish Gum8%
- Vipfish7%
- Berkley4%
- Dovesun1%
- Savage Gear1%
- Open — no brand owns it (1 brand, 0%)
Top fish gum search terms
- fish bites61K/yr
- fish bites saltwater bait39K/yr
- fishbites36K/yr
- fishbites saltwater bait26K/yr
- fish gum18K/yr
- fish gum bait11K/yr
- fishgum7K/yr
- fish bites sand flea4K/yr
- fish bites bait5K/yr
- fish bite4K/yr
Top fish gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Pink Color 2 Count
FishBites$8.314.5★3,051 rev
Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)
Vipfish$10.084.7★181 rev
Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Red)
FishBites$7.644.4★554 rev
Fishbites E-Z Squid - Longer Lasting (Chartreuse)
FishBites$6.714.4★741 rev
Fishbites Bag O Worms Bloodworm - Longer Lasting (3/8 Wide Chartreuse)
FishBites$7.814.4★554 rev
Newest
by launch date
FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Orange and White)
Fish Gum$13.9248 rev
FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Chartreuse Green and Pink)
Fish Gum$13.9348 rev
FishGum Surf Fishing Bait Strips for Saltwater Beach Fishing Real Shrimp Crab Clam & Sand Flea Infused Scent Artificial Cut Bait for Pompano Redfish & Flounder (Pink & Yellow)
Fish Gum$13.9248 rev
Fishbites Longer Lasting E-Z Mullet
FishBites$7.60126 rev
FishBites Longer Lasting E-Z Shrimp Ghost Shrimp
FishBites$7.5248 rev
Trending
90-day click momentum
Fishbites E-Z Longer Lasting Shrimp Scented Saltwater Bait 1/2 Wide x 12 Cut-to-Size Strips Fiber-Mesh Reinforced Stays on Hook for Surf Casting & Jigging Fishing Gear Power Lime 2 Count
FishBites$6.134.5★
Fishbites Bag O Worms Bloodworm - Longer Lasting (1/4 Wide Chartreuse)
FishBites$7.874.4★
FishBites E-Z Flea - Sand Flea - Electric Chicken
FishBites$7.574.5★
Pompano Rig Saltwater Surf Fishing Rigs Double Drop Leader Rigs with Hooks Floats Beads & Snap Easy Pre-Tied Terminal Tackle for Pompano Whiting Redfish (Assorted ColorsI 6 Pack)
Vipfish$10.084.7★
Fishbites E-Z Squid - Longer Lasting (Chartreuse)
FishBites$6.714.4★
What buyers say about fish gum
What buyers praise and complain about, mined from review topics.What buyers love
“Have a great reputation”
“works well fishing from the brach”
“work well and durable”
“Work like it should”
“it comes in a variety of colors”
“Excellent value for the money”
“Easy to use”
“Well built, solid rigs”
“Several flavors to choose from”
“Stays on hook great”
What buyers complain about
“Didn't work for me”
“Arrived a little dry”
“It doesn't last quite as long as the Berkley stuff”
“it's just not as good as it used to be”
“colors may fade due to warm storage conditions”
“Not worth it”
“Low odor, uninterested fish”
“Old products being sold”
“Gets weak bites”
“Sticky like wet candy”
Top return reasons
Common questions
- Is fish gum profitable to sell on Amazon United States?
- The niche generates $273K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +52.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the fish gum niche?
- 7 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fish gum?
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Durability. The return rate is 0.4%.
- What does it cost to enter the fish gum niche?
- Listings span $5.75–$15.32; the average listing price is $9.02 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.