fish cake
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great325.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.63–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$69K$69K/yr · 162K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fish cake is a $69K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fish cake market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $63K–$76K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 39%
- Out of stock
- 14.7%
- Avg brand age
- 59 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
539
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- SEAYOFA22%
- Ramen Eats20%
- Generic18%
- Egcina12%
- Nahasahr12%
- Sea For Yourself6%
- Open — no brand owns it (5 brands, 9%)
Top fish cake search terms
- fish cake60K/yr
- fish cakes32K/yr
- narutomaki23K/yr
- kamaboko japanese fish cake5K/yr
- fish cakes for ramen9K/yr
- japanese fish cake7K/yr
- fishcake6K/yr
- narutomaki fish cake for ramen4K/yr
- ramen fish cake3K/yr
- naruto fish cake2K/yr
Top fish cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5.3oz Big Dehydrated Narutomaki Fish Cake for Ramen Topping Double-Sized Japanese Fishcake Swirl Slices for Instant Noodles Bento Soup Anime Lunches
SEAYOFA$16.314.2★66 rev
Ramen Eats Dehydrated Fish Cake Narutomaki Noodle Topping 3 OZ (Big Version)
Ramen Eats$12.994.5★260 rev
3.53oz Freeze Dried Narutomaki Fish Cake - Big Narutomaki Japanese Ramen Topping Instant Noodles Udon Soup Camping Meals Emergency Supplies Asian Pantry Food
Egcina$14.674.4★516 rev
5.29oz Dehydrated Fish Cake Narutomaki Noodle Topping Japanese Ramen Noodle Topping Dried Narutomaki Fish Cake Slices for Ramen Udon Instant Noodles Soup Easy-to-Use Authentic Asian Soup Garnish
Nahasahr$18.874.6★18 rev
5.3oz Freeze Dried Narutomaki Fish Cake - Japanese Ramen Toppings for Instant Noodles Udon Soup Camping Food & Emergency Supplies Authentic Asian Cuisine
SEAYOFA$15.004.2★102 rev
Newest
by launch date5.3oz Big Dehydrated Narutomaki Fish Cake for Ramen Topping Double-Sized Japanese Fishcake Swirl Slices for Instant Noodles Bento Soup Anime Lunches
SEAYOFA$16.3166 rev
Ramen Eats Dehydrated Fish Cake Narutomaki Noodle Topping 3 OZ (Big Version)
Ramen Eats$12.99260 rev
HOXY Korean Ramen Topping (Seafood Mix) 11oz Dried Topper for Noodles w/Narutomaki Imitation Shrimp Squid Flakes Seaweed Vegetables
HOXY$18.9622 rev
3.53oz Freeze Dried Narutomaki Fish Cake - Big Narutomaki Japanese Ramen Topping Instant Noodles Udon Soup Camping Meals Emergency Supplies Asian Pantry Food
Egcina$14.67516 rev
5.3oz Freeze Dried Narutomaki Fish Cake - Japanese Ramen Toppings for Instant Noodles Udon Soup Camping Food & Emergency Supplies Authentic Asian Cuisine
SEAYOFA$15.00102 rev
Trending
90-day click momentum
Yamassa Red Kamaboko (Steamed Fish Cake) - Alaskan Pollock
Generic$8.890.0★
Yama-sa Red Kamaboko Steamed Fish Cake Alaska Pollock Grilled Cured Surimi Japanese Ramen Side Dish 6oz (Pack of 1)
Generic$7.970.0★
Generic Yamassa Narutomaki Japanese Fishcake 6oz (Pack of 1)
Generic$8.240.0★
Naruto Uzumaki Crew Neck Short Sleeve 4pk Boys Tees-Large Multicolored
Bioworld$29.944.7★
Narutomaki FIshcake Side Dish Udon Ramen | Yamasa Premium Brand 6oz
Generic$8.085.0★
What buyers say about fish cake
What buyers praise and complain about, mined from review topics.What buyers love
“I loved these very yummy one thing though is that on the bag in the instructions it tells you to add sauce to it”
“I love the variety of items in the mix”
“Easy to use”
“Good fishcakes”
“Worth the”
“easy to cook”
“freshness was there”
“Surprisingly authentic taste and texture”
“Good quality”
“turn soft with a pleasant”
What buyers complain about
“Not so tasty at all”
“These are as small as dimes”
“False Advertising”
“Price is a little high”
“No flavor”
“the texture is horrible”
“Too salty”
“However, I do wish that the pieces were thicker”
“Ingredients not as listed”
“How it's made is cheap”
Top return reasons
Common questions
- Is fish cake profitable to sell on Amazon United States?
- The niche generates $69K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the fish cake niche?
- 11 brands and 539 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in fish cake?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the fish cake niche?
- Listings span $4.63–$29.94; the average listing price is $12.62 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.