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Fish Cake

Fail

Shoppers spend an estimated $69K a year here, so Fish Cake is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$69K/yr162K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
59%top-5 click share · 11 brands · 539 sellers

Flapen Score

Fish Cake against its category

The dotted line is the Sports & Outdoors average. Past it, Fish Cake is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Cake market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Cake 162K times last year and spent an estimated $69K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.4%
Market size, estimated
$69Ka year
Top search term
fish cake60K searches a year

02 · Price

A sale here is worth $12.62.

Listings sell for $12.62 on average, from $4.63 to $29.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.62 that is $1K to $3K a year per listing.

Average price
$12.62under the $15 to $100 sweet spot
Price range
$4.63–$29.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #259 within Camp Kitchen. It carries 326 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
67%
Out of stock, average day
14.7%
Average rank
#259in Camp Kitchen
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fish Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

539

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

9%

  • Brand 122%
  • Brand 220%
  • Brand 318%
  • Brand 412%
  • Brand 512%
  • Brand 66%
  • Open — no brand owns it (5 brands, 9%)

Search terms

Top Fish Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish cake60K/yr
  • fish cakes32K/yr
  • narutomaki23K/yr
  • kamaboko japanese fish cake5K/yr
  • fish cakes for ramen9K/yr
  • japanese fish cake7K/yr
  • fishcake6K/yr
  • narutomaki fish cake for ramen4K/yr
  • ramen fish cake3K/yr
  • naruto fish cake2K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Cake

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not so tasty at all”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Cake questions

Answered from the same tracked data.