Fish Cake
FailShoppers spend an estimated $69K a year here, so Fish Cake is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $69K/yr162K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 539 sellers
Flapen Score
Fish Cake against its category
The dotted line is the Sports & Outdoors average. Past it, Fish Cake is stronger. Inside it, weaker.
Market
The Fish Cake market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Cake 162K times last year and spent an estimated $69K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $69Ka year
- Top search term
- fish cake60K searches a year
02 · Price
A sale here is worth $12.62.
Listings sell for $12.62 on average, from $4.63 to $29.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.62 that is $1K to $3K a year per listing.
- Average price
- $12.62under the $15 to $100 sweet spot
- Price range
- $4.63–$29.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #259 within Camp Kitchen. It carries 326 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 67%
- Out of stock, average day
- 14.7%
- Average rank
- #259in Camp Kitchen
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 326per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Fish Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
539
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- Brand 122%
- Brand 220%
- Brand 318%
- Brand 412%
- Brand 512%
- Brand 66%
- Open — no brand owns it (5 brands, 9%)
Search terms
Top Fish Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish cake60K/yr
- fish cakes32K/yr
- narutomaki23K/yr
- kamaboko japanese fish cake5K/yr
- fish cakes for ramen9K/yr
- japanese fish cake7K/yr
- fishcake6K/yr
- narutomaki fish cake for ramen4K/yr
- ramen fish cake3K/yr
- naruto fish cake2K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Cake
We read the reviews and the return reasons for every product selling here.
“Not so tasty at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Cake questions
Answered from the same tracked data.









