First Strike Ration
FailShoppers spend an estimated $10K a year here, so First Strike Ration is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $10K/yr26K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 14 sellers
Flapen Score
First Strike Ration against its category
The dotted line is the Sports & Outdoors average. Past it, First Strike Ration is stronger. Inside it, weaker.
Market
The First Strike Ration market on Amazon at a glance
Shoppers on Amazon United States searched for First Strike Ration 26K times last year and spent an estimated $10K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $10Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- first strike ration21K searches a year
02 · Price
A sale here is worth $46.20.
Listings sell for $46.20 on average, from $15.66 to $218.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $46.20 that is $0 to $5K a year per listing.
- Average price
- $46.20inside the $15 to $100 sweet spot
- Price range
- $15.66–$218.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 47.5% of listings are out of stock. The average listing ranks #258 within Camp Kitchen. It carries 395 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 35%
- Out of stock, average day
- 47.5%
- Average rank
- #258in Camp Kitchen
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 395per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top First Strike Ration products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Authentic USGI Close Combat Assault Ration [CCAR] 24 hour MRE - Genuine US Military Meal (Menu 1)](https://m.media-amazon.com/images/I/41j4KNNk9cL.jpg)
Authentic USGI Close Combat Assault Ration [CCAR] 24 hour MRE - Genuine US Military Meal (Menu 1)
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 7mo ago

First Strike Ration - Meals Ready to Eat Military Rations - MRE Meals Military - US Military Surplus & Military Food Packs - 1 Single Ration - 1 Daily Servings Inspection 2027
- Price
- $18.93
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 7 - Beef Nacho Sandwich and Spicy Tuna)
- Price
- $24.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 3 - Honey BBQ Beef Sandwich And Lemon Pepper Tuna)
- Price
- $26.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

FIRST STRIKE RATIONS (MRE X 3)
- Price
- $25.93
- Rating
- 4.1/5
- Reviews
- 623
- Age
- 10y ago
Trending
estimated 90-day click momentum
First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 3 - Honey BBQ Beef Sandwich And Lemon Pepper Tuna)
- Price
- $26.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 7 - Beef Nacho Sandwich and Spicy Tuna)
- Price
- $24.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Close Combat Assault Ration (CCAR) insp. 2027 2028 Case of 10 | Ultra-Compact & Lightweight Tactical Survival Food | Military-Grade MRE Meals Alternative for Emergency Preparedness Hiking
- Price
- $218.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 8 - BBQ Chicken Sandwich and Albacore Tuna)
- Price
- $26.32
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

First Strike Ration FSR - 24hr Meals Ready To Eat Military Surplus (Menu 5 - BBQ Chicken Sandwich And Lemon Pepper Tuna)
- Price
- $24.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Close Combat Assault Ration (CCAR) insp. 2027 2028 Case of 10 | Ultra-Compact & Lightweight Tactical Survival Food | Military-Grade MRE Meals Alternative for Emergency Preparedness Hiking
- Price
- $218.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
![Authentic USGI Close Combat Assault Ration [CCAR] 24 hour MRE - Genuine US Military Meal (Menu 1)](https://m.media-amazon.com/images/I/41j4KNNk9cL.jpg)
Authentic USGI Close Combat Assault Ration [CCAR] 24 hour MRE - Genuine US Military Meal (Menu 1)
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 7mo ago

2026 Inspection MRE U.S. MRE Meals Emergency Supplies Emergency Food Supply Survival Food Freeze Dried Food w/Flameless Heater Ready Meals (Variety Pack of 24) (A & B Case Fresh Stock) MREs have 10 Year Shelf Life From Inspection Date
- Price
- $82.24
- Rating
- 4.6/5
- Reviews
- 1,001
- Age
- 1y ago
![First Strike Energy Bar Full Size [2.3oz] - Authentic Long-Life USGI MRE Ration Nutrition Bars. Many Flavors and Packs to choose from Recent Production dates (6 Apple-Cinnamon)](https://m.media-amazon.com/images/I/51n9+tZubdL.jpg)
First Strike Energy Bar Full Size [2.3oz] - Authentic Long-Life USGI MRE Ration Nutrition Bars. Many Flavors and Packs to choose from Recent Production dates (6 Apple-Cinnamon)
- Price
- $18.33
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
![First Strike Energy Bar Full Size [2.3oz] - Authentic Long-Life USGI MRE Ration Nutrition Bars. Many Flavors and Packs to choose from Recent Production dates (12 CranRaspberry)](https://m.media-amazon.com/images/I/51R-rGlv1DL.jpg)
First Strike Energy Bar Full Size [2.3oz] - Authentic Long-Life USGI MRE Ration Nutrition Bars. Many Flavors and Packs to choose from Recent Production dates (12 CranRaspberry)
- Price
- $31.54
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
14
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
9%
- EPIDEMIC PROOF35%
- AllGo Outdoors24%
- FOOD DUDE 82ND18%
- USGI5%
- Generic5%
- Leevax4%
- Open — no brand owns it (5 brands, 9%)
Demand
First Strike Ration search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about First Strike Ration
We read the reviews and the return reasons for every product selling here.
“Not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Strike Ration questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









