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First Strike Ration

Fail

Shoppers spend an estimated $10K a year here, so First Strike Ration is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$10K/yr26K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
61%top-5 click share · 11 brands · 14 sellers

Flapen Score

First Strike Ration against its category

The dotted line is the Sports & Outdoors average. Past it, First Strike Ration is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Strike Ration market on Amazon at a glance

Shoppers on Amazon United States searched for First Strike Ration 26K times last year and spent an estimated $10K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.8%
Market size, estimated
$10Ka year
Peak month
August2.1× the quietest month
Top search term
first strike ration21K searches a year

02 · Price

A sale here is worth $46.20.

Listings sell for $46.20 on average, from $15.66 to $218.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $46.20 that is $0 to $5K a year per listing.

Average price
$46.20inside the $15 to $100 sweet spot
Price range
$15.66–$218.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 47.5% of listings are out of stock. The average listing ranks #258 within Camp Kitchen. It carries 395 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
35%
Out of stock, average day
47.5%
Average rank
#258in Camp Kitchen
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
395per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top First Strike Ration products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

9%

  • Brand 135%
  • Brand 224%
  • Brand 318%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

First Strike Ration search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about First Strike Ration

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not as described”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common First Strike Ration questions

Answered from the same tracked data.