firewood
Worth a lookShows low returns (0.7%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.95avg listing price — sweet spot $15–$100
Price range
Great$5.71–$79.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good932.43avg incumbent reviews — the moat a new listing must climb
Market size
Good$357K$357K/yr · 1.9M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, firewood is a $357K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
firewood market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $899K–$1.2M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #50,722
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 74%
- Out of stock
- 3.1%
- Avg brand age
- 50 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
238
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
18%
- Old Potters33%
- BILLY BUCKSKIN HOME & BEAUTY18%
- Woodover13%
- Duraflame9%
- HGD5%
- Solo Stove4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 6.4×
Top firewood search terms
- lea1.2M/yr
- firewood412K/yr
- fire wood151K/yr
- fire wood for fire pit32K/yr
- wood for fire pit23K/yr
- fireplace wood30K/yr
- firewood for fire pit6K/yr
- wood for fireplace14K/yr
- firewood bundle5K/yr
- wood fire5K/yr
Top firewood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Potters Kiln Dried Firewood - Oak 1100 Cu. in 16-18 Logs ~ 8 x 2.5 Logs. Cooking Wood for Grilling Smoking and Firepits Oak.
Old Potters$32.134.3★461 rev
10lb Fatwood Fire Starter Sticks | 100% Natural Fire Starters for Campfires Firepit Fireplaces BBQ Wood Stoves | Easy Ignition w/Just 2 Sticks | Camping Essentials by Billy Buckskin (10lb Box)
BILLY BUCKSKIN HOME & BEAUTY$33.284.7★8,626 rev
Duraflame 6-Pack Indoor/Outdoor Logs for Fireplace & Fire Pit 3-Hour Burn 4.5lb Each
Duraflame$39.344.7★2,321 rev
15 Oak Firewood Logs with Fire Starters Set Kiln-Dried Wood for Fire Pit Seasoned Logs for Fireplace Campfire Firewood Bundle Pizza Oven Split Wood for Solo Stove 1200 cub. in. 15-20lb
Woodover$34.493.9★55 rev
15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb
Woodover$33.524.1★69 rev
Newest
by launch date
Firewood Central Kiln-Dried PA Hickory 16 Splits (Approx. 38 lb) Long Burn Smoking Wood for Cooking Grills & Fire Pits Easy Light Low Smoke USA-Sourced
Firewood Central$34.30148 rev
Heatcraft Premium Kiln Dried Wood Kindling for Pizza Ovens Tabletop Fire Pits & Campfires
Heatcraft$21.0248 rev
15 Oak Firewood Logs with Fire Starters Set Kiln-Dried Wood for Fire Pit Seasoned Logs for Fireplace Campfire Firewood Bundle Pizza Oven Split Wood for Solo Stove 1200 cub. in. 15-20lb
Woodover$34.4955 rev
15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb
Woodover$33.5269 rev
WOODOVER 15 Birch Firewood Logs with Fire Starters Set 1200 cub. in 1520 lb | Kiln-Dried & Seasoned Hardwood for Fire Pit Fireplace | Bright Flames & Pleasant Aroma for Cozy Atmosphere
Woodover$34.71113 rev
Trending
90-day click momentum
Teva Womens Original Universal Slim Lea Sport Sandal Black/Tan 10
Teva$66.724.4★
Dansko Lea Slingback Flats for Women - Comfortable Flats with Arch Support for Comfort Black 7.5-8 M US
Dansko$79.293.9★
Heatcraft Premium Kiln Dried Wood Kindling for Pizza Ovens Tabletop Fire Pits & Campfires
Heatcraft$21.024.9★
Solo Stove Juniper Firewood for Outdoor Wood Burning Fire Pits and Backyard Fire Pits 100% Natural Juniper Aromatic Firewood Kiln-Dried 6-8 Logs (.5 cu ft)
Solo Stove$21.194.1★
15 Apple & Cherry Firewood Logs with Fire Starters Set - Kiln-Dried Firewood for Fire Pit Seasoned Wood for Fireplace Campfire & Pizza Oven - Split Wood for Solo Stove - 1200 cu. in. 15-20lb
Woodover$33.524.1★
What buyers say about firewood
What buyers praise and complain about, mined from review topics.What buyers love
“Very consistent product”
“Sure helps getting a fire started”
“As advertised”
“EASY TO USE”
“Good price”
“Beautiful color”
“Pleasant aroma”
“the size was incredibly consistent”
“Always reliable and the only one we use”
“Works very well”
What buyers complain about
“Tiny amount of wood for the price”
“Small Size”
“not worth the cost”
“Black smoke”
“nothing like the pictures”
“Not half as good as the ones they used to sell”
“Strong Chemical Smell While Burning :”
“product does not function as promised”
“These dont seem to last long at all”
“the color is very weak”
Top return reasons
Common questions
- Is firewood profitable to sell on Amazon United States?
- The niche generates $357K/yr across 23 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the firewood niche?
- 14 brands and 238 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in firewood?
- Top complaints mined from reviews: Wood Quality, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for firewood peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 6.4× the quietest.
- What does it cost to enter the firewood niche?
- Listings span $5.71–$79.29; the average listing price is $29.95 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.