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Firewood

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 0.6% of searches, so Firewood is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$357K/yr1.9M searches / yr
90-day growth
-32.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 238 sellers

Flapen Score

Firewood against its category

The dotted line is the Sports & Outdoors average. Past it, Firewood is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firewood market on Amazon at a glance

Shoppers on Amazon United States searched for Firewood 1.9M times last year and spent an estimated $357K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
0.6%
Market size, estimated
$357Ka year
Peak month
January6.4× the quietest month
Top search term
lea1.2M searches a year

02 · Price

A sale here is worth $29.95.

Listings sell for $29.95 on average, from $5.71 to $79.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $29.95 that is $30K to $37K a year per listing.

Average price
$29.95inside the $15 to $100 sweet spot
Price range
$5.71–$79.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$30K–$37K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #50,722 within Camp Kitchen. It carries 932 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
3.1%
Average rank
#50,722in Camp Kitchen
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Firewood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

238

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

18%

  • Brand 133%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Firewood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 6.4×

Search terms

Top Firewood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lea1.2M/yr
  • firewood412K/yr
  • fire wood151K/yr
  • fire wood for fire pit32K/yr
  • wood for fire pit23K/yr
  • fireplace wood30K/yr
  • firewood for fire pit6K/yr
  • wood for fireplace14K/yr
  • firewood bundle5K/yr
  • wood fire5K/yr

Reviews and returns

What reviews say buyers love and hate about Firewood

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Wood Quality”
0.7%of orders come back
“Tiny amount of wood for the price”
A buyer, on “Wood Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Firewood questions

Answered from the same tracked data.