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Firewood

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 0.6% of searches, so Firewood is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$357K/yr1.9M searches / yr
90-day growth
-32.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 238 sellers

Flapen Score

Firewood against its category

The dotted line is the Sports & Outdoors average. Past it, Firewood is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firewood market on Amazon at a glance

Shoppers on Amazon United States searched for Firewood 1.9M times last year and spent an estimated $357K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
0.6%
Market size, estimated
$357Ka year
Peak month
January6.4× the quietest month
Top search term
lea1.2M searches a year

02 · Price

A sale here is worth $29.95.

Listings sell for $29.95 on average, from $5.71 to $79.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $29.95 that is $30K to $37K a year per listing.

Average price
$29.95inside the $15 to $100 sweet spot
Price range
$5.71–$79.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$30K–$37K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #50,722 within Camp Kitchen. It carries 932 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
3.1%
Average rank
#50,722in Camp Kitchen
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Firewood products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$36K$71K$107K$143K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

238

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

18%

  • Old Potters33%
  • BILLY BUCKSKIN HOME & BEAUTY18%
  • Woodover13%
  • Duraflame9%
  • HGD5%
  • Solo Stove4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Firewood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 6.4×

Search terms

Top Firewood search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lea1.2M/yr
  • firewood412K/yr
  • fire wood151K/yr
  • fire wood for fire pit32K/yr
  • wood for fire pit23K/yr
  • fireplace wood30K/yr
  • firewood for fire pit6K/yr
  • wood for fireplace14K/yr
  • firewood bundle5K/yr
  • wood fire5K/yr

Reviews and returns

What reviews say buyers love and hate about Firewood

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Wood Quality”
0.7%of orders come back
“Tiny amount of wood for the price”
A buyer, on “Wood Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Firewood questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data