Fire Starter Survival Tool

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

-32.6%

Conversion, latest week

3.7%

Market size, estimated

$357Ka year

Peak month

December1.6× the quietest month

Top search term

fire starter survival tool117K searches a year

Listings sell for $17.76 on average, from $4.57 to $46.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.76 that is $9K to $13K a year per listing.

Average price

$17.76inside the $15 to $100 sweet spot

Price range

$4.57–$46.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #34 within Safety & Survival. It carries 1,958 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#34in Safety & Survival

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,958per listing

Listings tracked

34

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months