Fire Starter Necklace

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

0.6%

Market size, estimated

$16Ka year

Peak month

December2.1× the quietest month

Top search term

wazoo survival gear21K searches a year

Listings sell for $36.99 on average, from $6.48 to $80.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.99 that is $0 to $4K a year per listing.

Average price

$36.99inside the $15 to $100 sweet spot

Price range

$6.48–$80.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,333 within Safety & Survival. It carries 545 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

12.3%

Average rank

#3,333in Safety & Survival

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

545per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months