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Fire Rope

Fail

The top 5 brands take 100% of clicks, so Fire Rope is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$615K/yr225K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
90%top-5 click share · 3 brands · 17 sellers

Flapen Score

Fire Rope against its category

The dotted line is the Sports & Outdoors average. Past it, Fire Rope is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Rope 225K times last year and spent an estimated $615K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
6.7%
Market size, estimated
$615Ka year
Peak month
January4.3× the quietest month
Top search term
black beard fire starter136K searches a year

02 · Price

A sale here is worth $40.71.

Listings sell for $40.71 on average, from $7.81 to $94.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $40.71 that is $31K to $41K a year per listing.

Average price
$40.71inside the $15 to $100 sweet spot
Price range
$7.81–$94.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$41K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Safety & Survival. It carries 808 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#70in Safety & Survival
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
808per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fire Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Fire Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.3×

Search terms

Top Fire Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black beard fire starter136K/yr
  • blackbeard fire starter76K/yr
  • black beard fire plugs10K/yr
  • black beard fire starters3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Rope

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Sent wrong size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fire Rope questions

Answered from the same tracked data.