Is fire kit profitable to sell on Amazon United States?

The niche generates $871K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (48/100).

How competitive is the fire kit niche?

6 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in fire kit?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.2%.

What does it cost to enter the fire kit niche?

Listings span $9.92–$94.55; the average listing price is $33.36 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

fire kit

Skip it

Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.36

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$94.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$871K

$871K/yr · 424K searches

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good765.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-39.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fire kit is a $871K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fire kit market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $500K–$667K; units × avg price
Conversion rate: 6.2%
Avg BSR: #64
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Black Beard Fire Starter79%
Bigfoot Bushcraft7%
AWEASROY5%
Dextreme4%
E5003%
SURVIVAL BOY3%

Demand

Weekly Amazon search volume, last 32 weeks — -39.8% search growth over the last 90 days.

Open Trend

Top fire kit search terms

black beard fire starter136K/yr -53.3%4.5% conv.
blackbeard fire starter76K/yr -43.1%4.5% conv.
fire plugs62K/yr -30.5%6.6% conv.
fire kit28K/yr -15.4%0.1% conv.
fire plugs fire starter24K/yr -38.9%5.6% conv.
black beard fire plugs10K/yr +8.3%8.5% conv.
waterproof fire starter15K/yr -25.5%1.5% conv.
fire making kit survivor7K/yr +67.4%0.0% conv.
bigfoot bushcraft fire plugs12K/yr -56.5%3.4% conv.
fire plug7K/yr -28.2%5.7% conv.

All search terms

Top fire kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Beard Fire Starter$18.114.7★1,136 rev

Black Beard Pirates Plunder Fire Starter Kit with Waterproof Plasma Arc Lighter Ferro Rod & Fire Starter Rope for Campfires in All-Weather Waterproof & Windproof

Black Beard Fire Starter$94.554.8★228 rev

Black Beard Fire Starter Rope (1 Rope) | 100% Weatherproof Fire Starter for Campfires | Can Light 50+ Fires with Over 4.5 Hour Burn Time | Infinite Shelf Life for Emergency Survival Kits | Made in USA

Black Beard Fire Starter$17.994.7★2,215 rev

Black Beard Fire Starter Rope (3 Pack) | 100% Weatherproof Fire Starter for Campfires | Can Light 50+ Fires with Over 4.5 Hour Burn Time | Infinite Shelf Life for Emergency Survival Kits | Made in USA

Black Beard Fire Starter$40.074.7★2,215 rev

Non-Toxic Waterproof Fire Starters with 5+ Minute Burn for Emergencies Survival Campfires Fire Pits Grills - Made in the USA - 30 Pack

Bigfoot Bushcraft$12.954.7★1,420 rev

Newest

by launch date

E500 50 Pack Fire Plugs Emergency Waterproof Fire Starter Plug

E500$10.7326 rev

5mo ago

AWEASROY Fire Plugs Fire Starters - Windproof Fire Starter for Campfires Long Brun Time - Fire Starters for Fireplace Chimney BBQ Grill Camping Fire Wood Stove - Emergency Survival Tools 24pcs

AWEASROY$9.92279 rev

1y ago

FIRE Starter Plugs (50 Pack) Extreme Winter & Weather Resistant Can Light 50+ Fires for Survival Campfires Fireplace BBQ Grill Extra Long Burn Time | Perfect for Emergency Survival Kits

SURVIVAL BOY$10.3275 rev

1y ago

Black Beard Fire Plug Kit - 50 Waterproof Fire Plugs Arc Lighter Ferro Rod and Organizer Case for Camping Backpacking and Emergency Survival

Black Beard Fire Starter$72.5552 rev

3y ago

Dextreme Fire Plugs (50) Waterproof Fire Starter for Campfires Emergencies Survival Fire Pits Grills | 5+ Minute Burn | All Natural | Made in North America

Dextreme$15.08666 rev

3y ago

What buyers say about fire kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“simple to use”

Advertised Vs Actual Product21%

“As advertised”

Value For Money11%

“Value for money is good”

Ignition10%

“Easy camp fire”

Quality-Overall8%

“Excellent product”

Fire Resistance5%

“which is more than enough time to get a fire going”

Suitable For Outdoor2%

“Great for the outdoors”

Weight Light2%

“lightweight”

Gifting Purpose2%

“Gave to my camper friend for Christmas”

Efficiency2%

“It works well”

What buyers complain about

Quality-Overall15%

“Junk”

Size-Overall10%

“The flame is actually quite a bit larger than I expected”

Functionality-Overall8%

“Didnt work as well as I had hoped”

Flammable6%

“It did take a minute to burn off the water droplets”

Hard Feel5%

“They are very hard”

Water Resistance5%

“I wouldnt call it waterproof either”

Grilling5%

“I used them to lite my charcoal on my grill...they arent for that”

Ignition5%

“Only takes a tiny bit of one pellet to ignite”

Heating5%

“Not hot for cost”

Strength5%

“Hard to shred”

Top return reasons

Advertised Vs Actual Product23%

Functionality-Overall21%

Color18%

Size-Overall16%

Value For Money11%

Certifications4%

Durability4%

Heating4%

Flammable2%

Ease Of Use2%

Common questions

Is fire kit profitable to sell on Amazon United States?: The niche generates $871K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (48/100).
How competitive is the fire kit niche?: 6 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in fire kit?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.2%.
What does it cost to enter the fire kit niche?: Listings span $9.92–$94.55; the average listing price is $33.36 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.