Fire Kit

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $871K a year.

Searches, last 12 months

424K

Growth, 90 days vs prior 90

-39.8%

Conversion, latest week

6.2%

Market size, estimated

$871Ka year

Top search term

black beard fire starter136K searches a year

Listings sell for $33.36 on average, from $9.92 to $94.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $33.36 that is $50K to $67K a year per listing.

Average price

$33.36inside the $15 to $100 sweet spot

Price range

$9.92–$94.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$50K–$67K

Returns

0.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Safety & Survival. It carries 765 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#64in Safety & Survival

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

765per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months