Filtered Water Bottle
MaybeShoppers spend an estimated $2.8M a year here. But the top 5 brands take 96% of clicks, so Filtered Water Bottle is a Maybe.
- Flapen Score
- 53 / 100Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 4753
- Market size
- $2.8M/yr2.0M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 51%top-5 click share · 8 brands · 128 sellers
Flapen Score
Filtered Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, Filtered Water Bottle is stronger. Inside it, weaker.
Market
The Filtered Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for Filtered Water Bottle 2.0M times last year and spent an estimated $2.8M. The top 5 brands take 96% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $2.8Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- brita water bottle474K searches a year
02 · Price
A sale here is worth $40.65.
Listings sell for $40.65 on average, from $10.92 to $165.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $40.65 that is $61K to $81K a year per listing.
- Average price
- $40.65inside the $15 to $100 sweet spot
- Price range
- $10.92–$165.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $61K–$81K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #252 within Hydration & Filtration. It carries 9,747 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #252in Hydration & Filtration
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 9,747per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Filtered Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brita Stainless Steel Premium Filtering Water Bottle BPA-Free Reusable Insulated Replaces 300 Plastic Water Bottles Filter Lasts 2 Months or 40 Gallons Includes 1 Filter Glacier - 20 oz
- Price
- $25.52
- Rating
- 4.6/5
- Reviews
- 15,908
- Age
- 7y ago

Brita Hard-Sided Plastic Premium Filtering Water Bottle BPA-Free Reusable Replaces 300 Plastic Water Bottles Filter Lasts 2 Months or 40 Gallons Includes 1 Filter Blush - 26 oz
- Price
- $17.04
- Rating
- 4.6/5
- Reviews
- 29,842
- Age
- 5y ago

Brita 36386 Premium Water Filter Bottles 26oz Night Sky
- Price
- $16.76
- Rating
- 4.6/5
- Reviews
- 29,842
- Age
- 7y ago

LifeStraw Go Series Water Filter Bottle - BPA-Free Removes Bacteria Parasites Microplastics Improves Taste 22oz Aegean Sea
- Price
- $36.99
- Rating
- 4.4/5
- Reviews
- 3,522
- Age
- 3y ago

Brita Stainless Steel Premium Filtering Water Bottle BPA-Free Reusable Insulated Replaces 300 Plastic Water Bottles Filter Lasts 2 Months or 40 Gallons Includes 1 Filter Rose - 20 oz
- Price
- $26.05
- Rating
- 4.6/5
- Reviews
- 15,908
- Age
- 7y ago
Trending
estimated 90-day click momentum
Filtered Water Bottle Membrane Solutions C3 Water Bottle Filter with Replaceable ACFX2 Filter Cartridge Portable Water Filter 36oz BPA-Free for Travel Hiking & Camping Drinking use(Grey)
- Price
- $10.92
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago

LifeStraw Go Series Insulated Stainless Steel Water Filter Bottle 18oz Seafoam Removes Bacteria Parasites Microplastics Improves Taste
- Price
- $39.87
- Rating
- 4.4/5
- Reviews
- 2,655
- Age
- 2y ago

GRAYL UltraPress Titanium 16.9 oz Water Purifier & Filter Bottle for Hiking Backpacking Survival Bushcraft Travel (Olive Drab)
- Price
- $165.23
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 4y ago

LifeStraw Go Series BPA-Free Water Filter Bottle for Travel and Everyday Use Removes Bacteria Parasites and Microplastics Improves Taste 22 oz Nordic Noir
- Price
- $35.46
- Rating
- 4.4/5
- Reviews
- 3,522
- Age
- 3y ago

GRAYL GeoPress 24 oz Water Purifier Bottle - Filter for Hiking Camping Survival Travel (Oasis Green)
- Price
- $91.79
- Rating
- 4.6/5
- Reviews
- 5,296
- Age
- 7y ago
Newest
by launch date
Filtered Water Bottle Membrane Solutions C3 Water Bottle Filter with Replaceable ACFX2 Filter Cartridge Portable Water Filter 36oz BPA-Free for Travel Hiking & Camping Drinking use(Grey)
- Price
- $10.92
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago

LifeStraw Go Series Insulated Stainless Steel Water Filter Bottle 18oz Laguna Teal Removes Bacteria Parasites Microplastics Improves Taste
- Price
- $37.17
- Rating
- 4.4/5
- Reviews
- 2,655
- Age
- 2y ago

LifeStraw Go Series Insulated Stainless Steel Water Filter Bottle 18oz Seafoam Removes Bacteria Parasites Microplastics Improves Taste
- Price
- $39.87
- Rating
- 4.4/5
- Reviews
- 2,655
- Age
- 2y ago

LifeStraw Go Series Water Filter Bottle - BPA-Free Removes Bacteria Parasites Microplastics Improves Taste 22oz Aegean Sea
- Price
- $36.99
- Rating
- 4.4/5
- Reviews
- 3,522
- Age
- 3y ago

LifeStraw Go Series Insulated Stainless Steel Water Filter Bottle for Travel and Everyday Use Removes Bacteria Parasites and Microplastics Improves Taste 24 oz Polar White
- Price
- $41.34
- Rating
- 4.4/5
- Reviews
- 2,655
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
128
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 84%
Open market
2%
- BRITA53%
- LifeStraw23%
- GRAYL12%
- PHILIPS5%
- SurviMate3%
- Katadyn2%
- Open — no brand owns it (2 brands, 2%)
Demand
Filtered Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Filtered Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita water bottle474K/yr
- filtered water bottle274K/yr
- water bottle with filter205K/yr
- lifestraw water bottle144K/yr
- filter water bottle154K/yr
- life straw water bottle110K/yr
- grayl water bottle88K/yr
- water bottle filter74K/yr
- water filter bottle76K/yr
- grayl68K/yr
Reviews and returns
What reviews say buyers love and hate about Filtered Water Bottle
We read the reviews and the return reasons for every product selling here.
“Leaks everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filtered Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









