field hockey stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$60.18avg listing price — sweet spot $15–$100
Price range
Great$32.64–$106.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great285.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 169K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, field hockey stick is a $59K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
field hockey stick market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $75K–$90K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #296
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 18.1%
- Avg brand age
- 64 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- STX87%
- Osaka6%
- Longstreth4%
- Wraparound4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.4% search growth over the last 90 days.Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 6.8×
Top field hockey stick search terms
- field hockey stick97K/yr
- field hockey sticks16K/yr
- osaka field hockey stick16K/yr
- girls field hockey stick7K/yr
- youth field hockey stick6K/yr
- palo de hockey sobre csped7K/yr
- kids field hockey stick5K/yr
- stx field hockey stick5K/yr
- grays field hockey sticks5K/yr
- youth field hockey sticks4K/yr
Top field hockey stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STX Field Hockey RX 101 Field Hockey Stick 34 Blue/Pink
STX$95.584.9★29 rev
STX Field Hockey Prime Stick Bag Grape Purple
STX$34.224.6★365 rev
STX RX 50 Field Hockey Stick 32 Bright Pink/Light Pink
STX$48.014.4★60 rev
STX X-Ray Wooden Field Hockey Stick for Beginners 32 Length
STX$40.074.8★67 rev
STX Field Hockey RX 101 Field Hockey Stick 35 Teal/Black
STX$85.374.9★29 rev
Newest
by launch date
Osaka Field Hockey Stick Mid Bow GF | Electric Fuchsia
Osaka$98.001 rev
Longstreth Gryphon Speed Wood Field Hockey Stick - Ideal for Beginners and Outdoor Play - 34
Longstreth$39.277 rev
Osaka Field Hockey Stick 100% GF - Mid Bow (36)
Osaka$65.1912 rev
STX X-Ray Wooden Field Hockey Stick for Beginners 32 Length
STX$40.0767 rev
STX X-Ray Wooden Field Hockey Stick for Beginners 30 Length
STX$38.7567 rev
Trending
90-day click momentum
Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)
Wraparound$32.644.4★
STX Field Hockey RX 101 Field Hockey Stick 34 Blue/Pink
STX$95.584.9★
STX Field Hockey Prime Stick Bag Grape Purple
STX$34.224.6★
Osaka Field Hockey Stick Mid Bow GF | Electric Fuchsia
Osaka$98.005.0★
Longstreth Gryphon Speed Wood Field Hockey Stick - Ideal for Beginners and Outdoor Play - 34
Longstreth$39.275.0★
What buyers say about field hockey stick
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“p92 curve only curve this fits on properly is a p88 curve which I know long use”
“Very nice stick for beginner”
“Works great, wish it had a few more pockets”
“Good starting pack for young girls”
“Great for the price”
“I feel like its new”
“its get the job done”
“The weight is light”
What buyers complain about
“hard to keep control of anything”
“Only downside is the tape comes off easier”
“I definitely think theyre pretty expensive”
“I was pretty let down when it was a pain in the”
Top return reasons
Common questions
- Is field hockey stick profitable to sell on Amazon United States?
- The niche generates $59K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the field hockey stick niche?
- 4 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in field hockey stick?
- Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Value For Money. The return rate is 5.0%.
- When does demand for field hockey stick peak?
- Demand peaks in May–Jun–Aug–Sep; the busiest month runs 6.8× the quietest.
- What does it cost to enter the field hockey stick niche?
- Listings span $32.64–$106.31; the average listing price is $60.18 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.