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Field Hockey Stick

Fail

The top 5 brands take 100% of clicks, so Field Hockey Stick is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$59K/yr169K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
77%top-5 click share · 4 brands · 11 sellers

Flapen Score

Field Hockey Stick against its category

The dotted line is the Sports & Outdoors average. Past it, Field Hockey Stick is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Field Hockey Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Field Hockey Stick 169K times last year and spent an estimated $59K. All 4 brands take every click. Demand peaks in May–Jun–Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
0.6%
Market size, estimated
$59Ka year
Peak month
June6.8× the quietest month
Top search term
field hockey stick97K searches a year

02 · Price

A sale here is worth $60.18.

Listings sell for $60.18 on average, from $32.64 to $106.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $60.18 that is $0 to $6K a year per listing.

Average price
$60.18inside the $15 to $100 sweet spot
Price range
$32.64–$106.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #296 within Ice Hockey. It carries 285 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
18.1%
Average rank
#296in Ice Hockey
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
285per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Field Hockey Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Field Hockey Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 6.8×

Search terms

Top Field Hockey Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • field hockey stick97K/yr
  • field hockey sticks16K/yr
  • osaka field hockey stick16K/yr
  • girls field hockey stick7K/yr
  • youth field hockey stick6K/yr
  • palo de hockey sobre csped7K/yr
  • kids field hockey stick5K/yr
  • stx field hockey stick5K/yr
  • grays field hockey sticks5K/yr
  • youth field hockey sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Field Hockey Stick

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Ease Of Use”
5.0%of orders come back
“hard to keep control of anything”
A buyer, on “Ease Of Use”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Field Hockey Stick questions

Answered from the same tracked data.