field hockey
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.07avg listing price — sweet spot $15–$100
Price range
Great$8.04–$75.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good703.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 175K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, field hockey is a $81K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
field hockey market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $90K–$120K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #16,967
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 5.7%
- Avg brand age
- 51 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
24
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- Champion Sports35%
- STX26%
- Hocsocx12%
- ChalkTalkSPORTS5%
- Shock Doctor5%
- CMNIM4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top field hockey search terms
- field hockey87K/yr
- field hockey equipment34K/yr
- field hockey gifts41K/yr
- field hockey accessories5K/yr
- field hockey gifts for girls8K/yr
Top field hockey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Champion Sports Field Hockey Balls Regulation Size (Pack of 12) 2.75 for Fields Grass Turf Bright Colored - Orange
Champion Sports$38.044.8★463 rev
STX Field Hockey Reversible Shin Shield Black/White Adult
STX$22.904.6★254 rev
Hocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.944.6★20 rev
Champion Sports Field Hockey Balls Regulation Size 12-Pack 2.75 Each - NFHS-Approved Sports Hockey Ball Set for Fields Grass Turf - Durable Bouncy Lightweight Bright Colored - Pink
Champion Sports$43.314.6★159 rev
ChalkTalkSPORTS Field Hockey Socks - Crew - Striker - Adult
ChalkTalkSPORTS$12.974.4★78 rev
Newest
by launch date
120PCS Field Hockey Stickers Field Hockey Colorful Waterproof Vinyl Decals for Players Coaches and Team Fans Laptop Water Bottle Phone Laptop Guitar Scrapbook Luggage Journal Notebook Phone
DYDSZDDYBF$8.046 rev
MUKESKY Field Hockey Training Mat 59 x 35.4 Non-Slip Quiet Surface for Stickhandling & Passing Practice Hockey Training Equipment for Indoor & Outdoor Use
MUKESKY$52.9821 rev
Hocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.9420 rev
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Small (Youth)
Hocsocx$19.7214 rev
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.9014 rev
Trending
90-day click momentum
STX Field Hockey Prime Stick Bag Grape Purple
STX$34.224.6★
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.904.9★
Hocsocx Rubber Duckies Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Small (Youth)
Hocsocx$19.724.9★
TK 3 Player Field Hockey Mask
TK$75.945.0★
Hocsocx Pickled! Performance Liner Socks Moisture Wicking Protection for Field Hockey Soccer Ski Horseback Riding Medium
Hocsocx$19.944.6★
What buyers say about field hockey
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“affordable”
“Perfect for field hockey”
“Works great, wish it had a few more pockets”
“Nice stickers”
“Just like photos”
“Pretty good quality”
“The plastic feels durable”
“Its also easy to open and close, even for kids, and small enough to fit in a backpack or sports bag without taking up much space”
“This has been great for my kid who is just starting out in hockey”
What buyers complain about
“The hole at the bottom is too large”
“Cheap”
“Cheap”
“You need the hard plastic ones”
“Not for field hockey”
“The pad is thick”
“Its a little hard to open”
Top return reasons
Common questions
- Is field hockey profitable to sell on Amazon United States?
- The niche generates $81K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the field hockey niche?
- 12 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in field hockey?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.7%.
- When does demand for field hockey peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the field hockey niche?
- Listings span $8.04–$75.94; the average listing price is $30.07 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.