Is field day games profitable to sell on Amazon United States?

The niche generates $343K/yr across 30 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +132.7%. Flapen's verdict: Worth a look (64/100).

How competitive is the field day games niche?

23 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in field day games?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Noise Level. The return rate is 3.0%.

When does demand for field day games peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.

What does it cost to enter the field day games niche?

Listings span $7.19–$148.10; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.

field day games

Worth a look

Shows demand growing +132.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+132.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$34.85

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.19–$148.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,309.1

avg incumbent reviews — the moat a new listing must climb

Market size

Good$343K

$343K/yr · 412K searches

Returns

Good3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, field day games is a $343K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

field day games market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $279K–$349K; units × avg price
Conversion rate: 2.4%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.2%
Avg brand age: 37 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

43%

Top 20: 88%

Open market

43%

Maylai22%
Redllo10%
CWLAKON9%
FUSPWEAO6%
Kanosan6%
Pyle5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +132.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×

Open Trend

Top field day games search terms

field day games181K/yr +136.0%1.2% conv.
field day57K/yr +116.9%0.6% conv.
field day games for adults59K/yr +174.8%0.9% conv.
adult field day games26K/yr +221.5%0.6% conv.
field day games kids19K/yr +36.8%1.2% conv.
relay race games9K/yr +255.9%1.0% conv.
adult field day8K/yr +277.7%0.5% conv.
field games10K/yr +126.1%1.0% conv.
relay race games for kids11K/yr +37.1%1.4% conv.
field day games adults6K/yr +209.3%0.8% conv.

All search terms

Top field day games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pcs/4 Pcs Granny Pants Yard Game Granny Pants Outdoor Game with Bouncy Ball and Air Pump Team Family Reunion Party Field Day Game Sets

Maylai$38.564.5★58 rev

Redllo 87 Pcs Carnival Outdoor Games Potato Sack Race Bags for Kids Adults Bean Bags Ring Toss 3 Legged Relay Race Tug of War Rope Backyard for Birthday Party Field Day Family Christian Church Games

Redllo$68.914.7★73 rev

77 Pcs Potato Sack Race Bags 8-in-1 Outdoor Carnival Games for Kids and Adults Bean Bags Ring Toss Tug of War Rope Megaphone Field Day Games for Lawn Backyard School Birthday Family Beach

FUSPWEAO$39.603.8★58 rev

Kanosan Giant Tic Tac Toe Bean Bags Toss Games 4FT x 4FT Outdoor Yard Game with 10pcs Bean Bags for Kids Adults and Family Yard Lawn Large Carnival Outside Field Day Party Backyard Beach Fun Games

Kanosan$19.404.4★167 rev

Pyle 20W Megaphone Bullhorn - 5.4 x 8.6 Portable Megaphone Projection Range 1000 Sq. Yards Voice Talking & Siren Alert Shoulder Strap Battery Operated (White)

Pyle$12.774.5★20,543 rev

Newest

by launch date

77 Pcs Potato Sack Race Bags 8-in-1 Outdoor Carnival Games for Kids and Adults Bean Bags Ring Toss Tug of War Rope Megaphone Field Day Games for Lawn Backyard School Birthday Family Beach

FUSPWEAO$39.6058 rev

4mo ago

2 Pcs/4 Pcs Granny Pants Yard Game Granny Pants Outdoor Game with Bouncy Ball and Air Pump Team Family Reunion Party Field Day Game Sets

Maylai$38.5658 rev

5mo ago

2 Pcs/4 Pcs Granny Pants Yard Game Granny Pants Outdoor Game with Bouncy Ball and Air Pump Team Relay Family Reunion Party Field Game Sets

Maylai$21.7658 rev

5mo ago

2-in-1 Outdoor Giant Tic Tac Toe Bean Bag Toss Games for Kids Adults Egg Spoon Relay Race Game 4X4FT Large Lawn Yard Games Backyard Outside Family Reunion Birthday Party Field Day Outdoor Fun Games

Valauni$22.828 rev

6mo ago

133 PCS Granny Pants Yard Game 2 Pack with 16 Balls Field Day Outdoor Giant Pants Games for Adults Kids Family Large Outside Lawn Backyard Carnival Picnic Camping Birthday Party Big Pants Tossing Game

CWLAKON$26.6556 rev

6mo ago

What buyers say about field day games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience36%

“fun for kids”

Quality-Overall8%

“Excellent product”

Value For Money7%

“Worth it”

Size-Overall6%

“Fit well”

Ease Of Use5%

“Easy to use”

Durability4%

“Durable”

Advertised Vs Actual Product3%

“As advertised”

Color3%

“bright colors”

Assembly/Installation2%

“The setup was quick”

Strength2%

“It feels sturdy”

What buyers complain about

Quality-Overall15%

“Poor quality”

Size-Overall15%

“Too big”

Noise Level6%

“it is insanely loud”

Functionality-Overall6%

“Works poorly”

Strength5%

“I was worried it might be a bit flimsy”

Durability5%

“tore upon 1 use”

Value For Money3%

“It might be too much to ask for at this price range”

Advertised Vs Actual Product3%

“Not what was expected”

Inflation/Deflation3%

“Inflating so many balls”

Material Quality2%

“The material is a thick”

Top return reasons

Size-Overall32%

Value For Money10%

Advertised Vs Actual Product7%

Functionality-Overall6%

Quality-Overall6%

Material Quality5%

Defective Material/Parts4%

Noise Level4%

Product Condition4%

Strength3%

Common questions

Is field day games profitable to sell on Amazon United States?: The niche generates $343K/yr across 30 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +132.7%. Flapen's verdict: Worth a look (64/100).
How competitive is the field day games niche?: 23 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in field day games?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Noise Level. The return rate is 3.0%.
When does demand for field day games peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.
What does it cost to enter the field day games niche?: Listings span $7.19–$148.10; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 1,309 reviews — the moat a new listing must climb.