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Field Day Games

Maybe

Search demand grew +132.7% this quarter. But buyers convert on only 2.4% of searches, so Field Day Games is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 8,101 Sports & Outdoors niches · +17 vs the category median of 47
Market size
$343K/yr412K searches / yr
90-day growth
+132.7%search demand this quarter
Competition
43%top-5 click share · 23 brands · 37 sellers

Flapen Score

Field Day Games against its category

The dotted line is the Sports & Outdoors average. Past it, Field Day Games is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Field Day Games market on Amazon at a glance

Shoppers on Amazon United States searched for Field Day Games 412K times last year and spent an estimated $343K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +132.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+132.7%
Conversion, latest week
2.4%
Market size, estimated
$343Ka year
Peak month
June13.8× the quietest month
Top search term
field day games181K searches a year

02 · Price

A sale here is worth $34.85.

Listings sell for $34.85 on average, from $7.19 to $148.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $34.85 that is $3K to $9K a year per listing.

Average price
$34.85inside the $15 to $100 sweet spot
Price range
$7.19–$148.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #68 within Leisure Sports & Game Room. It carries 1,309 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#68in Leisure Sports & Game Room
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,309per listing
Listings tracked
30

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Field Day Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

37

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

43%

Top 20: 88%

Open market

43%

  • Brand 122%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Field Day Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×

Search terms

Top Field Day Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • field day games181K/yr
  • field day57K/yr
  • field day games for adults59K/yr
  • adult field day games26K/yr
  • field day games kids19K/yr
  • relay race games9K/yr
  • adult field day8K/yr
  • field games10K/yr
  • relay race games for kids11K/yr
  • field day games adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Field Day Games

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Field Day Games questions

Answered from the same tracked data.