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Field Chair

Fail

The top 5 brands take 100% of clicks, so Field Chair is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$225K/yr332K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
59%top-5 click share · 4 brands · 12 sellers

Flapen Score

Field Chair against its category

The dotted line is the Sports & Outdoors average. Past it, Field Chair is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Field Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Field Chair 332K times last year and spent an estimated $225K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
1.3%
Market size, estimated
$225Ka year
Peak month
June4.8× the quietest month
Top search term
onetigris125K searches a year

02 · Price

A sale here is worth $53.33.

Listings sell for $53.33 on average, from $8.93 to $236.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $53.33 that is $0 to $5K a year per listing.

Average price
$53.33inside the $15 to $100 sweet spot
Price range
$8.93–$236.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #134 within Camping Furniture. It carries 971 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#134in Camping Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
971per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Field Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

0%

  • Brand 178%
  • Brand 219%
  • Brand 32%
  • Brand 41%

Demand

Field Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Field Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onetigris125K/yr
  • one tigris76K/yr
  • hiking chairs backpacking ultralight17K/yr
  • moon lence portable camping chair16K/yr
  • mini camping chair13K/yr
  • onetigris chair14K/yr
  • one tigris chair11K/yr
  • onetigris camping chair8K/yr
  • moon lence8K/yr
  • moon lence chair7K/yr

Reviews and returns

What reviews say buyers love and hate about Field Chair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Durability”
5.0%of orders come back
“broke upon first use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Field Chair questions

Answered from the same tracked data.