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52

fid

Worth a look

Shows a sweet-spot price point ($25.05 avg), but a small market ($78K/yr) keeps it on the watch list.

Market size 20Growth 20Conversion 24Competition 64Returns 89Price range 84Avg price 95Brand share 86Review moat 76Quality gap 42

Avg price

Incredible$25.05

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$5.90–$71.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great472.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$78K

$78K/yr · 163K searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fid is a $78K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fid market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$75K–$100K
units × avg price
Conversion rate
1.9%
Avg BSR
#1,711
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
2.6%
Avg brand age
50 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

105

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

47%

Top 20: 88%

Open market

43%

  • Koch Industries14%
  • Factor 5510%
  • ProSSS10%
  • XIALUO8%
  • CARGEN8%
  • Mellbree7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Top fid search terms

  • fid123K/yr
  • rope splicing tools13K/yr
  • splicing fid7K/yr
  • rope fid7K/yr
  • rope splicing fid4K/yr
  • rope splicing kit6K/yr
  • fids3K/yr
All search terms

Top fid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality set”

Ease Of Use12%

“Easy to Use”

Value For Money10%

“Worth the money”

Efficiency8%

“it mostly handled the job”

Durability5%

“They are very durable”

Advertised Vs Actual Product5%

“As promised”

Size-Overall4%

“The set covers a good range of sizes”

Strength3%

“nice and sturdy”

Color3%

“the color coding is helpful”

Design-Overall3%

“Well designed”

What buyers complain about

Ease Of Use8%

“Really frustrating to use”

Quality-Overall8%

“Low quality, burrs”

Instructions/User Manual/Troubleshooting8%

“The instructions aren't very clear”

Flexibility6%

“does not flex under pressure”

Size-Overall6%

“not suited to my hands”

Advertised Vs Actual Product6%

“NOT AS DESCRIBED”

Hard Feel4%

“How hard can it be”

Durability4%

“its the one that breaks”

Rope/Wire Tangling4%

“It makes short work of knots”

Ease Of Cleaning4%

“The pusher needed a lot of cleanup at the tip”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product10%
Functionality-Overall9%
Defective Material/Parts5%
Quality-Overall5%
Compatibility-Overall4%
Ease Of Use2%
Sharpness2%
Instructions/User Manual/Troubleshooting1%
Stitch/Finish/Polish1%

Common questions

Is fid profitable to sell on Amazon United States?
The niche generates $78K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the fid niche?
26 brands and 105 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in fid?
Top complaints mined from reviews: Ease Of Use, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
When does demand for fid peak?
Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the fid niche?
Listings span $5.90–$71.23; the average listing price is $25.05 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.