Is fencing sword profitable to sell on Amazon United States?

The niche generates $44K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the fencing sword niche?

28 brands and 41 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in fencing sword?

Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 3.9%.

When does demand for fencing sword peak?

Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the fencing sword niche?

Listings span $8.89–$121.30; the average listing price is $56.73 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.

fencing sword

Worth a look

Shows a thin review moat (57 avg reviews), but weak search conversion (0.7%) keeps it on the watch list.

Review moat

Incredible56.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$56.73

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Price range

Great$8.89–$121.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 115K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, fencing sword is a $44K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

fencing sword market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 0.7%
Avg BSR: #702
Page quality: 0%
Prime: 82%
Sponsored: 53%
Out of stock: 8.3%
Avg brand age: 59 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

39%

Top 20: 74%

Open market

31%

LEONARK23%
JolliLudo14%
Nicky Bigs Novelties10%
Hero's Edge9%
FEFOSAEP7%
Boobysuu5%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -6.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top fencing sword search terms

fencing sword63K/yr -5.6%0.6% conv.
fencing foil13K/yr -3.6%0.5% conv.
epee9K/yr -5.5%0.1% conv.
fencing swords6K/yr -3.8%0.8% conv.
epee fencing sword6K/yr -4.7%0.4% conv.
fencing sabre6K/yr -12.9%0.6% conv.
fencing saber4K/yr +3.9%0.2% conv.
fencing foils3K/yr -23.3%0.4% conv.
fencing foil sword4K/yr -14.7%0.5% conv.

All search terms

Top fencing sword products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

40 Polypropylene Rapier Training Sword

Hero's Edge$49.394.4★123 rev

JolliLudo Fencing Coach Mask Mental Fencing Protective Gear Comfortable Safe Helmet for Training Sword Sparring Coaches Black(Size M 24-25 Inch / 61-64 cm)

JolliLudo$66.294.8★9 rev

LEONARK Fencing Foil Mask CE 350N Certified National Grade Masque - Fencing Protective Gear (Black M)

LEONARK$73.714.6★46 rev

Morph 25 Plastic Silver Knight Fencing Foil Sword - Medieval Cosplay Rapier Musketeer- Adult Halloween Costume Accessory Prop 25- Inch Long Silver/Black

Nicky Bigs Novelties$12.882.6★66 rev

JolliLudo Fencing Coach Mask Mental Fencing Protective Gear Comfortable Safe Helmet for Training Sword Sparring Coaches Black(Size L 26-28 Inch / 66-71 cm)

JolliLudo$65.264.8★9 rev

Newest

by launch date

RynForge 2-Pack 39 Polypropylene Rapier Training Swords Fencing Cosplay

RynForge$49.760 rev

2mo ago

JolliLudo Fencing Coach Mask Mental Fencing Protective Gear Comfortable Safe Helmet for Training Sword Sparring Coaches Black(Size L 26-28 Inch / 66-71 cm)

JolliLudo$65.269 rev

7mo ago

ASAki CE350N Fencing Saber Mask with 350N Stab-Proof Fabric Full Coverage Lining(Removable and Washable). (XL)

FIGLON$74.380 rev

8mo ago

JolliLudo Fencing Coach Mask Mental Fencing Protective Gear Comfortable Safe Helmet for Training Sword Sparring Coaches Black(Size M 24-25 Inch / 61-64 cm)

JolliLudo$66.299 rev

10mo ago

Nicky Bigs Novelties Morph Deluxe Plastic Fencing Foil Sword Cosplay Renaissance Musketeer Costume Accessory Prop

Nicky Bigs Novelties$17.0619 rev

11mo ago

What buyers say about fencing sword

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality for the price”

Value For Money13%

“And cheaper then other options for the cost of a pair”

Size-Overall10%

“Good fit”

Durability6%

“Beautiful, elegant, and durable”

Weight Light6%

“These swords are great because they are so light Weight”

Suitability Beginner4%

“Best fencer for beginners”

Protection4%

“It will protect your face”

Fun/Entertainment Experience4%

“Fun for kids”

Material Quality3%

“But They also say Durable Construction: Made from high-quality plastic, this sword offers durability and safety for costume play and theatrical productions”

Grip3%

“They have good grips”

What buyers complain about

Quality-Overall18%

“Disappointing Quality — Looks Cheap”

Strength17%

“Broke Immediately and Feels Very Lightweight”

Durability14%

“Breaks easily”

Value For Money12%

“Overpriced”

Material Quality9%

“Cheap plastic”

Size-Overall7%

“Not the right size”

Advertised Vs Actual Product3%

“Do not be fooled by the pictures”

Hard Feel3%

“These are hard plastic”

Thickness1%

“The only thing is that they are too thin”

Handle Quality1%

“The Handle Will fail under Scrutiny”

Top return reasons

Size-Overall35%

Defective Material/Parts10%

Strength8%

Advertised Vs Actual Product7%

Durability6%

Material Quality5%

Quality-Overall5%

Value For Money3%

Functionality-Overall3%

Weight Heavy2%

Common questions

Is fencing sword profitable to sell on Amazon United States?: The niche generates $44K/yr across 51 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the fencing sword niche?: 28 brands and 41 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in fencing sword?: Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 3.9%.
When does demand for fencing sword peak?: Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the fencing sword niche?: Listings span $8.89–$121.30; the average listing price is $56.73 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.