Fatwood

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

520K

Growth, 90 days vs prior 90

-58.2%

Conversion, latest week

9.7%

Market size, estimated

$1.5Ma year

Peak month

January6.5× the quietest month

Top search term

fatwood147K searches a year

Listings sell for $29.68 on average, from $5.76 to $95.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $29.68 that is $148K to $178K a year per listing.

Average price

$29.68inside the $15 to $100 sweet spot

Price range

$5.76–$95.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$148K–$178K

Returns

0.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #163 within Camp Kitchen. It carries 3,161 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

4.8%

Average rank

#163in Camp Kitchen

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,161per listing

Listings tracked

21

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months