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Fat Tire Bike

Fail

Buyers convert on only 0.1% of searches, so Fat Tire Bike is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$58K/yr360K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
61%top-5 click share · 11 brands · 34 sellers

Flapen Score

Fat Tire Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Fat Tire Bike is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Tire Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Fat Tire Bike 360K times last year and spent an estimated $58K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
0.1%
Market size, estimated
$58Ka year
Peak month
August1.7× the quietest month
Top search term
fat tire bike169K searches a year

02 · Price

A sale here is worth $267.11.

Listings sell for $267.11 on average, from $18.54 to $566.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $267.11 that is $0 to $27K a year per listing.

Average price
$267.11above the $15 to $100 sweet spot
Price range
$18.54–$566.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #203 within Bikes. It carries 868 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
56%
Out of stock, average day
20.7%
Average rank
#203in Bikes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
868per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fat Tire Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • Brand 130%
  • Brand 222%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Fat Tire Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fat Tire Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fat tire bike169K/yr
  • fat bike41K/yr
  • fat tire mountain bike33K/yr
  • mongoose fat tire bike23K/yr
  • big tire bike12K/yr
  • fatbike13K/yr
  • fat tire bikes10K/yr
  • mens fat tire bike8K/yr
  • mongoose dolomite fat tire bike5K/yr
  • fat bike clearance7K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Tire Bike

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Ease Of Use”
1.3%of orders come back
“They couldnt make this any easier”
A buyer, on “Ease Of Use”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fat Tire Bike questions

Answered from the same tracked data.