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Faraday Backpack

Fail

Demand is soft, at -30.0% this quarter, so Faraday Backpack is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$65K/yr43K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
42%top-5 click share · 21 brands · 38 sellers

Flapen Score

Faraday Backpack against its category

The dotted line is the Sports & Outdoors average. Past it, Faraday Backpack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faraday Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Faraday Backpack 43K times last year and spent an estimated $65K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
1.1%
Market size, estimated
$65Ka year
Peak month
January2.6× the quietest month
Top search term
faraday backpack36K searches a year

02 · Price

A sale here is worth $137.52.

Listings sell for $137.52 on average, from $22.85 to $432.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $137.52 that is $0 to $14K a year per listing.

Average price
$137.52above the $15 to $100 sweet spot
Price range
$22.85–$432.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,196 within Tactical & Personal Defense. It carries 4,192 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#1,196in Tactical & Personal Defense
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,192per listing
Listings tracked
34

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Faraday Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

38

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

42%

Top 20: 81%

Open market

36%

  • Brand 126%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Faraday Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Faraday Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faraday backpack36K/yr
  • faraday backpack emp proof3K/yr
  • faraday backpack military grade3K/yr

Reviews and returns

What reviews say buyers love and hate about Faraday Backpack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
4.7%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Faraday Backpack questions

Answered from the same tracked data.