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Famu

Fail

An estimated 10.8% of orders come back, so Famu is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$42K/yr225K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
38%top-5 click share · 23 brands · 20 sellers

Flapen Score

Famu against its category

The dotted line is the Sports & Outdoors average. Past it, Famu is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Famu market on Amazon at a glance

Shoppers on Amazon United States searched for Famu 225K times last year and spent an estimated $42K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
0.9%
Market size, estimated
$42Ka year
Peak month
November6.2× the quietest month
Top search term
famu47K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $6.82 to $42.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.45 that is $0 to $2K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$6.82–$42.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #19,896 within T-Shirts. It carries 1,525 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#19,896in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,525per listing
Listings tracked
44

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Famu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

20

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

38%

Top 20: 75%

Open market

33%

  • Brand 127%
  • Brand 216%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Famu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Famu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • famu47K/yr
  • famu apparel for women60K/yr
  • famu shirt35K/yr
  • famu apparel24K/yr
  • famu merch5K/yr
  • famu apparel for men16K/yr
  • florida a&m university apparel9K/yr
  • famu tshirt5K/yr
  • famu shirt for women8K/yr
  • famu jersey9K/yr

Reviews and returns

What reviews say buyers love and hate about Famu

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
10.8%of orders come back
“Too tight, Small was Recommended Fitted Dwnval Womens Sexy Basic T Shirts”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Famu questions

Answered from the same tracked data.