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Fallkniven

Fail

The top 5 brands take 100% of clicks, so Fallkniven is a Fail.

Flapen Score
27
27 / 100
Ranks 7,845 of 8,101 Sports & Outdoors niches · −20 vs the category median of 47
Market size
$41K/yr67K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
60%top-5 click share · 2 brands · 44 sellers

Flapen Score

Fallkniven against its category

The dotted line is the Sports & Outdoors average. Past it, Fallkniven is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fallkniven market on Amazon at a glance

Shoppers on Amazon United States searched for Fallkniven 67K times last year and spent an estimated $41K. All 2 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
0.3%
Market size, estimated
$41Ka year
Peak month
December1.7× the quietest month
Top search term
fallkniven28K searches a year

02 · Price

A sale here is worth $203.91.

Listings sell for $203.91 on average, from $19.22 to $584.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $203.91 that is $0 to $20K a year per listing.

Average price
$203.91above the $15 to $100 sweet spot
Price range
$19.22–$584.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,237 within Knives & Tools. It carries 266 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
33%
Out of stock, average day
11.9%
Average rank
#1,237in Knives & Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Fallkniven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Fallkniven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fallkniven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fallkniven28K/yr
  • fallkniven knives27K/yr
  • fallkniven f112K/yr

Reviews and returns

What reviews say buyers love and hate about Fallkniven

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Ethical Trade/Fair Trade”
2.6%of orders come back
“This is a scam”
A buyer, on “Ethical Trade/Fair Trade”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fallkniven questions

Answered from the same tracked data.