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Falcons Shirt

Fail

An estimated 8.7% of orders come back, so Falcons Shirt is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$72K/yr154K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
39%top-5 click share · 18 brands · 13 sellers

Flapen Score

Falcons Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Falcons Shirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Falcons Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Falcons Shirt 154K times last year and spent an estimated $72K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
1.7%
Market size, estimated
$72Ka year
Peak month
September28.6× the quietest month
Top search term
falcons shirt33K searches a year

02 · Price

A sale here is worth $26.98.

Listings sell for $26.98 on average, from $14.15 to $98.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.98 that is $0 to $3K a year per listing.

Average price
$26.98inside the $15 to $100 sweet spot
Price range
$14.15–$98.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #13,884 within T-Shirts. It carries 1,675 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
86%
Out of stock, average day
22.2%
Average rank
#13,884in T-Shirts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,675per listing
Listings tracked
42

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Falcons Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

13

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

25%

  • Brand 123%
  • Brand 221%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Falcons Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 28.6×

Search terms

Top Falcons Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • falcons shirt33K/yr
  • atlanta falcons shirt17K/yr
  • atlanta falcons shirts men30K/yr
  • falcons tshirt4K/yr
  • falcons shirt women31K/yr
  • atlanta falcons shirts5K/yr
  • atlanta falcons shirts women26K/yr
  • falcons shirt men7K/yr

Reviews and returns

What reviews say buyers love and hate about Falcons Shirt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Material Quality”
100%of negative reviews mention “Size-Overall”
8.7%of orders come back
“It's too small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Falcons Shirt questions

Answered from the same tracked data.