Skip to content

Fake a Lake

Maybe

Buyers convert on 14.5% of searches. But the top 5 products take 95% of clicks, so Fake a Lake is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$98K/yr21K searches / yr
90-day growth
+160.1%search demand this quarter
Competition
95%top-5 click share · 7 brands · 57 sellers

Flapen Score

Fake a Lake against its category

The dotted line is the Sports & Outdoors average. Past it, Fake a Lake is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake a Lake market on Amazon at a glance

Shoppers on Amazon United States searched for Fake a Lake 21K times last year and spent an estimated $98K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +160.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+160.1%
Conversion, latest week
14.5%
Market size, estimated
$98Ka year
Peak month
May6.3× the quietest month
Top search term
fake a lake11K searches a year

02 · Price

A sale here is worth $32.02.

Listings sell for $32.02 on average, from $18.82 to $50.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $32.02 that is $8K to $16K a year per listing.

Average price
$32.02inside the $15 to $100 sweet spot
Price range
$18.82–$50.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #5,412 within Boat Engine Parts. It carries 126 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
1.9%
Average rank
#5,412in Boat Engine Parts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
126per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fake a Lake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

57

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 219%
  • Brand 319%
  • Brand 414%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fake a Lake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 6.3×

Search terms

Top Fake a Lake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake a lake11K/yr
  • inboard motor flusher6K/yr
  • fake lake4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake a Lake

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Efficiency”
22%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“doesn't provide enough water volume to keep up with some inboard demands”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fake a Lake questions

Answered from the same tracked data.