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Ez Dock Parts

Fail

Prices span $8.91–$4325.85, mostly outside the sweet spot, so Ez Dock Parts is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$161K/yr19K searches / yr
90-day growth
+172.6%search demand this quarter
Competition
68%top-5 click share · 7 brands · 31 sellers

Flapen Score

Ez Dock Parts against its category

The dotted line is the Sports & Outdoors average. Past it, Ez Dock Parts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Dock Parts market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Dock Parts 19K times last year and spent an estimated $161K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +172.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+172.6%
Conversion, latest week
2.7%
Market size, estimated
$161Ka year
Top search term
ez dock parts9K searches a year

02 · Price

A sale here is worth $306.44.

Listings sell for $306.44 on average, from $8.91 to $4325.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $306.44 that is $0 to $31K a year per listing.

Average price
$306.44above the $15 to $100 sweet spot
Price range
$8.91–$4325.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #2,207 within Docking & Anchoring Equipment. It carries 48 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
10.7%
Average rank
#2,207in Docking & Anchoring Equipment
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
48per listing
Listings tracked
16

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ez Dock Parts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 160%
  • Brand 220%
  • Brand 311%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Ez Dock Parts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez dock parts9K/yr
  • ez dock accessories5K/yr
  • ez dock5K/yr

FAQ

Common Ez Dock Parts questions

Answered from the same tracked data.