Is eye black stickers profitable to sell on Amazon United States?

The niche generates $124K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (39/100).

How competitive is the eye black stickers niche?

7 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in eye black stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Allergies. The return rate is 1.6%.

When does demand for eye black stickers peak?

Demand peaks in Sep–Oct; the busiest month runs 5.4× the quietest.

What does it cost to enter the eye black stickers niche?

Listings span $5.80–$14.29; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.

eye black stickers

Skip it

Prices mostly outside the sweet spot ($5.80–$14.29) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good523.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Market size

Okay$124K

$124K/yr · 250K searches

Avg price

Okay$9.35

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad$5.80–$14.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, eye black stickers is a $124K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

eye black stickers market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $140K–$187K; units × avg price
Conversion rate: 5.3%
Avg BSR: #611
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

WENTIYA47%
Drip Over Skill24%
Franklin Sports7%
MUELLER6%
Pimoys6%
Anteer6%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 5.4×

Open Trend

Top eye black stickers search terms

eye black stickers95K/yr +4.4%5.1% conv.
baseball eye black stickers13K/yr -11.0%4.1% conv.
eye black stickers for kids10K/yr +24.5%7.3% conv.
nose tape football12K/yr +210.3%1.8% conv.
eye black tattoos7K/yr +49.5%0.3% conv.
eyeblack stickers10K/yr +23.6%3.1% conv.
eye black strips16K/yr +27.7%3.7% conv.
baseball face stickers6K/yr +3.1%2.5% conv.
football face stickers20K/yr -51.9%0.9% conv.
softball eye black stickers4K/yr -6.2%0.7% conv.

All search terms

Top eye black stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies

WENTIYA$8.574.5★171 rev

DRIP Strips Pro-Grade Eye Black Stickers 24 Pack Natural Flex & Stretch Eye Black Strips That Move With You Breathable Sweat-Proof Baseball Softball Football Lacrosse Black Grit Strip

Drip Over Skill$12.814.5★67 rev

DRIP Strips Pro-Grade Eye Black Stickers 24 Pairs Natural Flex & Stretch Eye Black Face Strips Sweat-Proof Eye Black Baseball Softball Football Lacrosse Black OG Strips

Drip Over Skill$10.754.6★64 rev

Franklin Sports Eye Black Stickers with White Pencil

Franklin Sports$9.324.4★2,637 rev

Mueller No Glare Stealths Premium No Logo s/c 12 apps

MUELLER$14.294.7★130 rev

Newest

by launch date

DRIP Strips Pro-Grade Eye Black Stickers 24 Pack Natural Flex & Stretch Eye Black Strips That Move With You Breathable Sweat-Proof Baseball Softball Football Lacrosse Black Grit Strip

Drip Over Skill$12.8167 rev

11mo ago

DRIP Strips Pro-Grade Eye Black Stickers 24 Pairs Natural Flex & Stretch Eye Black Face Strips Sweat-Proof Eye Black Baseball Softball Football Lacrosse Black OG Strips

Drip Over Skill$10.7564 rev

11mo ago

48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies

WENTIYA$8.57171 rev

1y ago

48 Pairs Eye Black Stickers Sports Face Eyeblack Sticker for Baseball Football Softball Accessories Themed Party Birthday Party Supplies

WENTIYA$7.75171 rev

1y ago

200 Pairs Sports Eye Black Stickers for Kids Eye Strips Sports Eye Stickers Breathable Eye Strips for Baseball Football Softball Lacrosse Fans on Game Day with 1 White Pencil

Sazoemao$8.67233 rev

3y ago

What buyers say about eye black stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Quality-Overall18%

“No complaints”

Advertised Vs Actual Product11%

“Worked as expected”

Size-Overall11%

“They fit”

Color7%

“the color was black which matches everything”

Adhesion/Stickiness6%

“No messy hands or smudging like you get with stick-style eye black”

Smudge Resistance6%

“No smears”

Gifting Purpose6%

“Great Gifts”

Soft Feel3%

“Pleasantly surprised at how theyre soft and felt and dont aggravate the skin”

Value For Money3%

“The value is awesome”

What buyers complain about

Adhesion/Stickiness31%

“Wont stick”

Ease Of Use31%

“Alittle hard to peel off at the end though”

Allergies13%

“Irritated Our Skin”

Durability6%

“My only complaint is that theyd fall off often”

Degree Of Motion6%

“Once applied they fall off with movement”

Top return reasons

Size-Overall47%

Adhesion/Stickiness29%

Smell7%

Value For Money3%

Shape/Style3%

Quality-Overall3%

Advertised Vs Actual Product2%

Color2%

Functionality-Overall1%

Durability1%

Common questions

Is eye black stickers profitable to sell on Amazon United States?: The niche generates $124K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (39/100).
How competitive is the eye black stickers niche?: 7 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in eye black stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Allergies. The return rate is 1.6%.
When does demand for eye black stickers peak?: Demand peaks in Sep–Oct; the busiest month runs 5.4× the quietest.
What does it cost to enter the eye black stickers niche?: Listings span $5.80–$14.29; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.