Is eye black football profitable to sell on Amazon United States?

The niche generates $71K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (46/100).

How competitive is the eye black football niche?

18 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in eye black football?

Top complaints mined from reviews: Color, Size-Overall, Ease Of Use. The return rate is 0.9%.

When does demand for eye black football peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 16.7× the quietest.

What does it cost to enter the eye black football niche?

Listings span $3.65–$12.81; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.

eye black football

Skip it

Prices mostly outside the sweet spot ($3.65–$12.81) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,260.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.37

avg listing price — sweet spot $15–$100

Market size

Bad$70K

$71K/yr · 87K searches

Price range

Bad$3.65–$12.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, eye black football is a $71K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

eye black football market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $111K–$147K; units × avg price
Conversion rate: 11.0%
Avg BSR: #1,095
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 2.3%
Avg brand age: 47 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

29%

GoSports19%
Drip Over Skill15%
Rawlings12%
EyeBlack10%
Easton9%
CCbeauty6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 16.7×

Open Trend

Top eye black football search terms

football eye black22K/yr +17.0%8.0% conv.
eye black football53K/yr -18.1%8.1% conv.
eyeblack football6K/yr -7.6%5.7% conv.
football black eye paint5K/yr -39.0%13.7% conv.
eye black football stick128/yr +740.0%4.8% conv.
football eye black stick331/yr -41.4%11.8% conv.

All search terms

Top eye black football products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks

GoSports$6.144.6★595 rev

Rawlings$3.654.6★2,261 rev

Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse

Drip Over Skill$9.844.6★496 rev

EyeBlack Anti-Glare Under Eye Black Sports Grease Stick for Pro Performance - Softball Football Baseball Soccer Cheer Volleyball Tailgate Championship Playoffs Game Day - 1 Stick

EyeBlack$4.904.6★5,035 rev

Easton Sun Glare Protection Eye Tube Black

Easton$4.384.6★4,244 rev

Newest

by launch date

Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day

Warmify$9.72115 rev

5mo ago

DRIP Strips Pro-Grade Eye Black Stickers 24 Pairs Natural Flex & Stretch Eye Black Face Strips Sweat-Proof Eye Black Baseball Softball Football Lacrosse Black OG Strips

Drip Over Skill$10.7564 rev

11mo ago

DRIP Strips Pro-Grade Eye Black Stickers 24 Pack Natural Flex & Stretch Eye Black Strips That Move With You Breathable Sweat-Proof Baseball Softball Football Lacrosse Black Grit Strip

Drip Over Skill$12.8167 rev

11mo ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.06252 rev

1y ago

48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies

WENTIYA$8.57171 rev

1y ago

What buyers say about eye black football

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Colors are vibrant”

Quality-Overall12%

“Overall, a fun and reliable product for both performance and team spirit”

Value For Money12%

“Definitely worth the price”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product5%

“It works as advertised”

Ease Of Application3%

“Application is easy”

Soft Feel3%

“soft and creamy”

Ease Of Cleaning3%

“It cleans up easily in the bath with soap”

Paint Quality2%

“These paint sticks are so handy”

Durability2%

“It holds up nicely through a game or practice”

What buyers complain about

Color11%

“It went on very dark and black”

Size-Overall7%

“Small sticks”

Ease Of Use7%

“Alittle hard to peel off at the end though”

Smudge Resistance6%

“is not smudge proof”

Advertised Vs Actual Product5%

“Maybe I didn't read the description well enough but”

Moist/Dry4%

“Dried out”

Quality-Overall3%

“I would definitely look into something that might be a little bit, heavier, and better quality with a matte finish”

Stain Resistance3%

“All it did was smear”

Allergies3%

“this one did not make our kid with sensitive skin breakout”

Water Resistance3%

“it does fade away after a while so not as waterproof as its listed”

Top return reasons

Color20%

Defective Material/Parts14%

Size-Overall13%

Advertised Vs Actual Product8%

Value For Money7%

Adhesion/Stickiness7%

Functionality-Overall6%

Paint Quality4%