External Frame Backpack

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

0.6%

Market size, estimated

$92Ka year

Peak month

November1.9× the quietest month

Top search term

external frame backpack25K searches a year

Listings sell for $86.99 on average, from $20.90 to $244.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $86.99 that is $0 to $9K a year per listing.

Average price

$86.99inside the $15 to $100 sweet spot

Price range

$20.90–$244.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

5.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #122 within Backpacks, Bags & Accessories. It carries 1,965 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

90%

Out of stock, average day

6.0%

Average rank

#122in Backpacks, Bags & Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,965per listing

Listings tracked

31

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months