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Expandable Lunch Box

Fail

The top 5 brands take 100% of clicks, so Expandable Lunch Box is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$715K/yr1.2M searches / yr
90-day growth
+44.6%search demand this quarter
Competition
75%top-5 click share · 2 brands · 59 sellers

Flapen Score

Expandable Lunch Box against its category

The dotted line is the Sports & Outdoors average. Past it, Expandable Lunch Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Expandable Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for Expandable Lunch Box 1.2M times last year and spent an estimated $715K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $715K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+44.6%
Conversion, latest week
1.3%
Market size, estimated
$715Ka year
Peak month
June1.6× the quietest month
Top search term
titan cooler328K searches a year

02 · Price

A sale here is worth $45.46.

Listings sell for $45.46 on average, from $28.33 to $78.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $45.46 that is $23K to $34K a year per listing.

Average price
$45.46inside the $15 to $100 sweet spot
Price range
$28.33–$78.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$23K–$34K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Camp Kitchen. It carries 23,095 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#163in Camp Kitchen
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
23,095per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Expandable Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Expandable Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Search terms

Top Expandable Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • titan cooler328K/yr
  • titan lunch box368K/yr
  • titan lunch bag57K/yr
  • titan by arctic zone41K/yr
  • titan cooler bag41K/yr
  • titan lunch box for men60K/yr
  • artic zone lunchbox47K/yr
  • arctic zone lunch box48K/yr
  • zipperless cooler27K/yr
  • titan coolers18K/yr

Reviews and returns

What reviews say buyers love and hate about Expandable Lunch Box

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Too small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Expandable Lunch Box questions

Answered from the same tracked data.