Exercise Strap
FailThe top 5 products take 76% of clicks, so Exercise Strap is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $96K/yr62K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 16 sellers
Flapen Score
Exercise Strap against its category
The dotted line is the Sports & Outdoors average. Past it, Exercise Strap is stronger. Inside it, weaker.
Market
The Exercise Strap market on Amazon at a glance
Shoppers on Amazon United States searched for Exercise Strap 62K times last year and spent an estimated $96K. The top 5 brands take 81% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $96Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- exercise straps for physical therapy28K searches a year
02 · Price
A sale here is worth $10.27.
Listings sell for $10.27 on average, from $5.81 to $19.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.27 that is $5K to $8K a year per listing.
- Average price
- $10.27under the $15 to $100 sweet spot
- Price range
- $5.81–$19.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Yoga. It carries 9,570 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Yoga
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 9,570per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Exercise Strap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
16
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
15%
- Brand 137%
- Brand 218%
- Brand 316%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 15%)
Demand
Exercise Strap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Exercise Strap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exercise straps for physical therapy28K/yr
- exercise strap19K/yr
- exercise straps with handles8K/yr
- exercise strap with loops7K/yr
- exercise straps for working out619/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Strap
We read the reviews and the return reasons for every product selling here.
“has no elastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Strap questions
Answered from the same tracked data.