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Exercise Equipment Mat

Fail

Shoppers spend an estimated $45K a year here, so Exercise Equipment Mat is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$45K/yr49K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
43%top-5 click share · 29 brands · 35 sellers

Flapen Score

Exercise Equipment Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Equipment Mat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Equipment Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Exercise Equipment Mat 49K times last year and spent an estimated $45K. The top 5 brands take 45% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.5%
Market size, estimated
$45Ka year
Peak month
January2.0× the quietest month
Top search term
exercise equipment mat42K searches a year

02 · Price

A sale here is worth $36.24.

Listings sell for $36.24 on average, from $10.59 to $128.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.24 that is $0 to $4K a year per listing.

Average price
$36.24inside the $15 to $100 sweet spot
Price range
$10.59–$128.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #43 within Accessories. It carries 9,466 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#43in Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,466per listing
Listings tracked
43

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Exercise Equipment Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

35

Top-5 brand share

45%

Top 20: 93%

Top-5 click share

43%

Top 20: 83%

Open market

50%

  • Brand 111%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Exercise Equipment Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Exercise Equipment Mat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
2.7%of orders come back
“It is thick, dense rubber”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Exercise Equipment Mat questions

Answered from the same tracked data.