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Exercise Dice

Fail

Demand is soft, at -32.0% this quarter, so Exercise Dice is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$41K/yr87K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
55%top-5 click share · 19 brands · 24 sellers

Flapen Score

Exercise Dice against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Dice is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Dice market on Amazon at a glance

Shoppers on Amazon United States searched for Exercise Dice 87K times last year and spent an estimated $41K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
2.8%
Market size, estimated
$41Ka year
Peak month
December5.2× the quietest month
Top search term
exercise dice32K searches a year

02 · Price

A sale here is worth $16.92.

Listings sell for $16.92 on average, from $7.28 to $49.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.92 that is $2K to $4K a year per listing.

Average price
$16.92inside the $15 to $100 sweet spot
Price range
$7.28–$49.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #510 within Accessories. It carries 769 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
23.5%
Average rank
#510in Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
769per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Exercise Dice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

26%

  • Skywin24%
  • SPRI15%
  • Phoenix Fitness13%
  • DYNWAVE12%
  • Premkid6%
  • Juliet Paige5%

Demand

Exercise Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Exercise Dice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • exercise dice32K/yr
  • workout dice21K/yr
  • fitness dice15K/yr
  • exercise dice for kids10K/yr
  • workout dice for exercise5K/yr
  • exercise dice for workouts5K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Dice

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
38%of negative reviews mention “Size-Overall”
1.7%of orders come back
“They are quite big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Exercise Dice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data