exercise dice
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Great$7.28–$49.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 87K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exercise dice is a $41K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
exercise dice market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Launch success
- —
- 0 of 4 new (360d)
- Conversion rate
- 2.8%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 92%
- Out of stock
- 23.5%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
26%
- Skywin24%
- SPRI15%
- Phoenix Fitness13%
- DYNWAVE12%
- Premkid6%
- Juliet Paige5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top exercise dice search terms
- exercise dice32K/yr
- workout dice21K/yr
- fitness dice15K/yr
- exercise dice for kids10K/yr
- workout dice for exercise5K/yr
- exercise dice for workouts5K/yr
Top exercise dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPRI Exercise Dice (6-Sided) - Game for Group Fitness & Exercise Classes - Includes Push Ups Squats Lunges Jumping Jacks Crunches & Wildcard (Includes Carrying Bag)
SPRI$11.104.7★2,836 rev
TidyFriend Exercise Dice 6 Sided Foam Workout Dice for Teens & Adults Fun Fitness Equipment for Solo or Group Classes Home Gym Use Great Workout Equipment & Gifts for Gym Lovers (Yellow)
Skywin$20.934.6★1,423 rev
DYNWAVE Workout Game Dice Bodyweight Sports Dice 12 Sided Dice Exercise Decision Dice Fitness Challenge Dice for Teens Beginners Green
DYNWAVE$11.764.9★11 rev
Phoenix Fitness Exercise Dice - Workout Dice Game for Cardio HIIT Training and Exercise Classes - Full Body Training includes Push Ups Squats Jumping Jacks Crunches & Wildcard - Home and Gym
Phoenix Fitness$9.794.8★2,717 rev
Premkid Exercise Dice for Kids 12-Sided Giant Foam Yoga Dice Games for Indoor and Outdoor Use Kids Exercise Equipment for Classroom and Physical Education Learning and Preschool Games
Premkid$26.694.8★112 rev
Newest
by launch date
Fast Fit Beast Mode Workout Cards 120 Tear Resistant HIIT Fitness Deck; Full Body Training Exercises for Strength Cardio and Endurance; No Equipment Needed; Portable Fitness Gift Game for Athletes
Quokka$11.5772 rev
Yoga & Exercise Dice Set Workout Dice for Home Fitness HIIT Strength Moves Cardio Stretching & Breathing | Fun Random Generator for Women Men Couples Beginners&Trainers(Special Edition)
Topnotchplace$13.072 rev
Quilinz Move and Match Game Happy Move Board Game and Dice Game Exercise Body and Balance Coordination Social and Motor Skills for Kids Daily Exercise for Family & Group Fun Indoor and Outdoor
Quilinz$16.3933 rev
Bicfuiot Gym Gifts for Men Workout Fitness Gifts for Gym Rats Women Men Cool Fitness Lovers Stocking Stuffers Funny Exercise Gift Equipment Home Workout Accessories Gear Decision Dice
Bicfuiot$7.282 rev
UNICRAFTALE Exercise Decision Dice Fitness Dice Wooden Decision Sieve with Velvet Packing Pouches Cycling Sports Game Dices Gifts for Him Her Women Men Friend Couple
UNICRAFTALE$8.256 rev
Trending
90-day click momentumFast Fit Beast Mode Workout Cards 120 Tear Resistant HIIT Fitness Deck; Full Body Training Exercises for Strength Cardio and Endurance; No Equipment Needed; Portable Fitness Gift Game for Athletes
Quokka$11.574.3★
DYNWAVE Workout Game Dice Bodyweight Sports Dice 12 Sided Dice Exercise Decision Dice Fitness Challenge Dice for Teens Beginners Green
DYNWAVE$11.764.9★
Quilinz Move and Match Game Happy Move Board Game and Dice Game Exercise Body and Balance Coordination Social and Motor Skills for Kids Daily Exercise for Family & Group Fun Indoor and Outdoor
Quilinz$16.394.7★
Yoga & Exercise Dice Set Workout Dice for Home Fitness HIIT Strength Moves Cardio Stretching & Breathing | Fun Random Generator for Women Men Couples Beginners&Trainers(Special Edition)
Topnotchplace$13.075.0★
UNICRAFTALE Exercise Decision Dice Fitness Dice Wooden Decision Sieve with Velvet Packing Pouches Cycling Sports Game Dices Gifts for Him Her Women Men Friend Couple
UNICRAFTALE$8.253.2★
What buyers say about exercise dice
What buyers praise and complain about, mined from review topics.What buyers love
“Fun times”
“Excellent workout tools”
“Easy to use”
“Great High Quality Game”
“Size is appropriate for kids”
“its been a great addition to our indoor activity lineup”
“Durable”
“My son loved this as a gift”
“so a good value”
“They get kids up and moving, using their imagination, and are easy enough for even young ones who cant read yet”
What buyers complain about
“They are quite big”
“loud”
“Selling Used Items as New”
“they should be cheaper”
“Its not advanced neuroscience”
“I feel silly giving it as a gift”
Top return reasons
Common questions
- Is exercise dice profitable to sell on Amazon United States?
- The niche generates $41K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the exercise dice niche?
- 19 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in exercise dice?
- Top complaints mined from reviews: Size-Overall, Noise Level, Product Condition. The return rate is 1.7%.
- When does demand for exercise dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the exercise dice niche?
- Listings span $7.28–$49.43; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.