Exercise Book
FailDemand is soft, at -57.6% this quarter, so Exercise Book is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $95K/yr136K searches / yr
- 90-day growth
- -57.6%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 63 sellers
Flapen Score
Exercise Book against its category
The dotted line is the Sports & Outdoors average. Past it, Exercise Book is stronger. Inside it, weaker.
Market
The Exercise Book market on Amazon at a glance
Shoppers on Amazon United States searched for Exercise Book 136K times last year and spent an estimated $95K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -57.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $95Ka year
- Top search term
- habit nest34K searches a year
02 · Price
A sale here is worth $34.32.
Listings sell for $34.32 on average, from $7.61 to $96.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $34.32 that is $9K to $17K a year per listing.
- Average price
- $34.32inside the $15 to $100 sweet spot
- Price range
- $7.61–$96.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #675 within Accessories. It carries 973 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 12.2%
- Average rank
- #675in Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 973per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Exercise Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
63
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
1%
- Brand 171%
- Brand 214%
- Brand 36%
- Brand 46%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Exercise Book search demand
Weekly searches over the year. Pick a range.
Search terms
Top Exercise Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- habit nest34K/yr
- exercise book19K/yr
- habit nest home workout journal18K/yr
- workout book with exercises11K/yr
- habitnest8K/yr
- workout plan8K/yr
- bodyweight home workout journal6K/yr
- workout guide4K/yr
- habit nest workout journal3K/yr
- habit nest journal4K/yr
Reviews and returns
What reviews say buyers love and hate about Exercise Book
We read the reviews and the return reasons for every product selling here.
“This is not going to get anyone in shape”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exercise Book questions
Answered from the same tracked data.









