exercise book
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.32avg listing price — sweet spot $15–$100
Price range
Great$7.61–$96.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good973.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 136K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exercise book is a $95K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
exercise book market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $137K–$172K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 2.1%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 12.2%
- Avg brand age
- 34 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
63
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
1%
- Habit Nest71%
- Women's Health14%
- Palace Learning6%
- Taja6%
- Men's Health1%
- Prevention1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 17 weeks — -57.6% search growth over the last 90 days.Top exercise book search terms
- habit nest34K/yr
- exercise book19K/yr
- habit nest home workout journal18K/yr
- workout book with exercises11K/yr
- habitnest8K/yr
- workout plan8K/yr
- bodyweight home workout journal6K/yr
- workout guide4K/yr
- habit nest workout journal3K/yr
- habit nest journal4K/yr
Top exercise book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Weightlifting Transformation Gym Buddy Journal by Habit Nest. 12-Week Trainer & Progress Tracker. Requires Full Gym Equipment. 65 Video Guided Workouts with Sets Reps & Tracking Space.
Habit Nest$38.414.6★2,614 rev
The Bodyweight Home Workout Journal. 13-Week Program. NO EQUIPMENT NEEDED. Fitness Planner Fitness Journal Workout Notebook.
Habit Nest$38.814.3★764 rev
The Home Organization Sidekick Journal by Habit Nest. A Step-by-Step Guide to Declutter and Organize your Home. Coaches you through Decluttering Room by Room.
Habit Nest$38.564.5★272 rev
Womens Health The Womans Guide To Strength Training: Dumbbells: Get strong arms legs and abswith around 30-minute workouts you can do in your own home!
Women's Health$26.834.5★274 rev
Badass Body Goals: Booty Shaping & Resistance Training Fitness Journal. 10-Week Circuit Training & Personal Resistance Training Program and Fitness Planner by Jennifer Cohen & Habit Nest.
Habit Nest$37.854.5★1,294 rev
Newest
by launch date
The Stretching Sidekick Journal by Habit Nest. Guided Stretching Routines to Keep You Flexible Energized and Live Comfortably. 66 Stretching Routines that only take 15-20 mins a day. Turn Motivation to Results in 66 days with Habit Nest. (First Edition)
Habit Nest$34.87233 rev
Womens Health Strong & Fit After 40: 4 Weeks to Lifelong Fitness at Home
Women's Health$26.73101 rev
Womens Health The Womans Guide To Strength Training: Dumbbells: Get strong arms legs and abswith around 30-minute workouts you can do in your own home!
Women's Health$26.83274 rev
Dumbbell Elevate Exercise Cards: Home Workout Series Card Deck - Comprehensive At-Home Fitness System with 65 Exercises 8 Bonus Challenges and 4 Unique Workout Formats.
Habit Nest$28.598 rev
Dumbbell Transformation Journal & Elevate Exercise Cards Home Workout
Habit Nest$61.8515 rev
Trending
90-day click momentum
The Budgeting Sidekick Journal by Habit Nest Undated 1 year of budget planning tracking Financial Planner Budget Planner.
Habit Nest$29.674.6★
The Stretching Sidekick Journal by Habit Nest. Guided Stretching Routines to Keep You Flexible Energized and Live Comfortably. 66 Stretching Routines that only take 15-20 mins a day. Turn Motivation to Results in 66 days with Habit Nest. (First Edition)
Habit Nest$34.874.6★
Palace Learning Dumbbell Workout Exercise Poster - Free Weight Body Building Guide | Home Gym Chart - LAMINATED 18 x 24
Palace Learning$7.614.6★
Dumbbell Phoenix Framework: Home Workout Series - Comprehensive Fitness System with Transformation Journal Elevate Card Deck Burndown Tracker Digital Vault Access and Accountability System -
Habit Nest$96.374.9★
Dumbbell Transformation Journal & Elevate Exercise Cards Home Workout
Habit Nest$61.854.4★
What buyers say about exercise book
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“It is well made”
“Directions are clear and concise”
“Exactly what I needed”
“Worth it”
“Its a good size”
“Its such a thoughtfully laid out plan”
“The book itself is sturdy with a hard cover and spiral binding”
“Nicely organized”
“But the flexibility is great”
What buyers complain about
“This is not going to get anyone in shape”
“Teeny tiny print”
“its very cumbersome to pause”
“didnt know where to begin”
“It's expensive for a book”
“I was worried it would not lay flat”
“4 pack is 3 different posters + a duplicate poster”
“Some of the pages are messed up from sweat”
“It s tough getting it to stick to wall with out it wanting to roll back up”
“as a gift, it sucks”
Top return reasons
Common questions
- Is exercise book profitable to sell on Amazon United States?
- The niche generates $95K/yr across 27 tracked products. 90-day search growth is -57.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the exercise book niche?
- 7 brands and 63 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in exercise book?
- Top complaints mined from reviews: Shape/Style, Print Quality, Ease Of Use. The return rate is 1.9%.
- What does it cost to enter the exercise book niche?
- Listings span $7.61–$96.37; the average listing price is $34.32 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.