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Exercise Bike

Fail

Prices span $89.27–$1469.13, mostly outside the sweet spot, so Exercise Bike is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$17.4M/yr7.2M searches / yr
90-day growth
-17.9%search demand this quarter
Competition
83%top-5 click share · 7 brands · 12 sellers

Flapen Score

Exercise Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Exercise Bike is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exercise Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Exercise Bike 7.2M times last year and spent an estimated $17.4M. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.4M a year.

Searches, last 12 months
7.2M
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.9%
Market size, estimated
$17.4Ma year
Peak month
January1.5× the quietest month
Top search term
exercise bike2.4M searches a year

02 · Price

A sale here is worth $280.35.

Listings sell for $280.35 on average, from $89.27 to $1469.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $280.35 that is $841K to $1.1M a year per listing.

Average price
$280.35above the $15 to $100 sweet spot
Price range
$89.27–$1469.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$841K–$1.1M
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #14 within Cardio Training. It carries 4,072 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
13.7%
Average rank
#14in Cardio Training
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,072per listing
Listings tracked
10

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Exercise Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 219%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Exercise Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Exercise Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exercise bike2.4M/yr
  • stationary bike729K/yr
  • stationary bikes for home854K/yr
  • exercise bikes376K/yr
  • bicicleta esttica para ejercicio247K/yr
  • peloton bike417K/yr
  • exercise bikes for home386K/yr
  • peloton342K/yr
  • spin bike152K/yr
  • stationary bike for seniors59K/yr

Reviews and returns

What reviews say buyers love and hate about Exercise Bike

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
9%of negative reviews mention “Comfort-Overall”
1.9%of orders come back
“So incredibly uncomfortable”
A buyer, on “Comfort-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exercise Bike questions

Answered from the same tracked data.