Is exceed designs profitable to sell on Amazon United States?

The niche generates $90K/yr across 73 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the exceed designs niche?

15 brands and 27 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in exceed designs?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.7%.

When does demand for exceed designs peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the exceed designs niche?

Listings span $9.47–$94.87; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.

exceed designs

Worth a look

Shows a sweet-spot price point ($24.86 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Incredible$24.86

avg listing price — sweet spot $15–$100

Price range

Great$9.47–$94.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good524.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$90K

$90K/yr · 282K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, exceed designs is a $90K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

exceed designs market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $75K–$99K; units × avg price
Conversion rate: 1.3%
Avg BSR: #366
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 12.0%
Avg brand age: 41 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

FLISSA74%
Exceed Designs9%
UTOTU3%
WORKPRO2%
TISGOOG2%
PICHI2%
Open — no brand owns it (9 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top exceed designs search terms

flissa knives101K/yr -1.2%1.2% conv.
flissa40K/yr -0.4%0.9% conv.
titanium utility knife32K/yr +1.1%0.6% conv.
flissa knife20K/yr +22.3%0.9% conv.
exceed designs15K/yr +23.5%0.6% conv.
flissa fixed blade knife13K/yr -49.8%0.7% conv.
flissa folding knife11K/yr +3.3%1.0% conv.
reate exo-u gravity utility knife5K/yr +73.4%0.7% conv.
rivery zero utility knife4K/yr +54.9%0.1% conv.
exceed designs utility knife7K/yr -25.6%1.1% conv.

All search terms

Top exceed designs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exceed Designs TIRANT RAZOR V3 (Stonewashed) 6Al-4V Titanium Utility Knife & EDC Pocket Knife Box Cutter Razor Blade EDC Tool

Exceed Designs$81.464.8★1,142 rev

FLISSA Advanced Titanium Utility Knife CNC Unibody Lightweight All Metal Folding Box Cutter Quick Change Blade Razor Knife Ideal Gifts for Men Women with 10 Extra Blades

FLISSA$35.774.6★441 rev

FLISSA Pocket Knife for Men 4.5 Folding Knife with G10 Handle D2 Steel Blade Pocket Clip Button Lock Pocket Knives & Folding Knives Gift for Men Stocking Stuffer

FLISSA$12.794.6★85 rev

FLISSA Folding Pocket Knife 4.5 G10 Handle EDC Knife with D2 Steel Blade Liner lock and Pocket Clip Tactical Knives for Men Women Uesd for Outdoor Survival Hunting and Camping (Black)

FLISSA$12.094.4★74 rev

FLISSA ARKAN Folding Pocket Knife 3.4 14C28N Steel Blade with G10 and Linen Micarta Handle Crossbar Lock Pocket Clip for EDC Outdoor Hiking Camping Gift for Men Women

FLISSA$26.464.6★50 rev

Newest

by launch date

TISGOOG Titanium Utility Knife Razor SK120 Blades Pocket Knife Compact EDC Box Cutter Quick Retractable With 10Pcs Blades Replacement

TISGOOG$26.0135 rev

7mo ago

UTOTU 5.8 Aluminium Utility Knife EDC Box Cutter with Clip CNC Unibody Lightweight All Metal Folding Box Cutter Ideal Gifts for Men Women with 10 Extra BladesOrange

UTOTU$26.4414 rev

9mo ago

FLISSA Fixed Blade Knife with 3.7 Mirror Polished 14C28N Steel Blade G10 Handle Leather Sheath for EDC Hiking Camping Fishing Survival for Men Women

FLISSA$29.2919 rev

10mo ago

FLISSA ARKAN Folding Pocket Knife 3.4 14C28N Steel Blade with G10 and Linen Micarta Handle Crossbar Lock Pocket Clip for EDC Outdoor Hiking Camping Gift for Men Women

FLISSA$26.4650 rev

1y ago

FLISSA GAZEL 4.5 Folding Pocket Knife Lightweight Pocket Knife with Axis Lock 3.2 14C28N Steel Blade Small EDC Sharp Camping Hiking Knife with Pocket Clip Unique Tool Gift for Men Women (Blue)

FLISSA$19.70135 rev

1y ago

What buyers say about exceed designs

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness17%

“Very sharp out of the box”

Quality-Overall17%

“Build quality is reassuring”

Value For Money16%

“Great Value”

Ease Of Use6%

“easy to control”

Grip5%

“comfortable grip”

Size-Overall4%

“it has a perfect secure fit”

Weight Light4%

“The knife is very nice it's lightweight”

Design-Overall4%

“Good design”

Durability3%

“Material feels durable”

Strength3%

“Sturdy construction”

What buyers complain about

Quality-Overall9%

“Poor Quality Control”

Size-Overall8%

“A little small”

Ease Of Use6%

“difficult to use”

Value For Money6%

“Overpriced for what it is”

Durability5%

“not sure if it would withstand much use”

Sharpness4%

“Doesnt keep a sharp edge for long”

Grip4%

“I dont get the best grip”

Weight Heavy2%

“heavier than I thought”

Strength2%

“Definitely not heavy duty”

Functionality-Overall2%

“The knife would not be functional beyond opening a letter or similar activity”

Top return reasons

Size-Overall22%

Mechanism Issues8%

Functionality-Overall8%

Sharpness7%

Ease Of Use6%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Weight Heavy5%

Quality-Overall4%

Value For Money4%

Common questions

Is exceed designs profitable to sell on Amazon United States?: The niche generates $90K/yr across 73 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the exceed designs niche?: 15 brands and 27 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in exceed designs?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.7%.
When does demand for exceed designs peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the exceed designs niche?: Listings span $9.47–$94.87; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.

exceed designs

exceed designs market data

Competition & brand share

Demand & seasonality

Top exceed designs search terms

Top exceed designs products on Amazon

Top sellers

Newest

Trending

What buyers say about exceed designs

What buyers love

What buyers complain about

Top return reasons

Common questions

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