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Excalibur Crossbow

Fail

The top 5 brands take 100% of clicks, so Excalibur Crossbow is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$579K/yr66K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
88%top-5 click share · 1 brands · 13 sellers

Flapen Score

Excalibur Crossbow against its category

The dotted line is the Sports & Outdoors average. Past it, Excalibur Crossbow is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Excalibur Crossbow market on Amazon at a glance

Shoppers on Amazon United States searched for Excalibur Crossbow 66K times last year and spent an estimated $579K. One brand takes every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
0.8%
Market size, estimated
$579Ka year
Peak month
October7.2× the quietest month
Top search term
excalibur crossbow34K searches a year

02 · Price

A sale here is worth $1062.38.

Listings sell for $1062.38 on average, from $527.19 to $2038.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $1062.38 that is $0 to $106K a year per listing.

Average price
$1062.38above the $15 to $100 sweet spot
Price range
$527.19–$2038.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$106K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #412 within Archery. It carries 14 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
25%
Out of stock, average day
2.8%
Average rank
#412in Archery
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
14per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Excalibur Crossbow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Excalibur Crossbow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.2×

Search terms

Top Excalibur Crossbow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • excalibur crossbow34K/yr
  • excalibur crossbows19K/yr
  • excalibur crossbow accessories13K/yr

Reviews and returns

What reviews say buyers love and hate about Excalibur Crossbow

We read the reviews and the return reasons for every product selling here.

3.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Excalibur Crossbow questions

Answered from the same tracked data.