Is excalibur crossbow profitable to sell on Amazon United States?

The niche generates $579K/yr across 8 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (33/100).

How competitive is the excalibur crossbow niche?

1 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

When does demand for excalibur crossbow peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 7.2× the quietest.

What does it cost to enter the excalibur crossbow niche?

Listings span $527.19–$2038.20; the average listing price is $1062.38 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.

excalibur crossbow

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible14.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$579K

$579K/yr · 66K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1062.38

avg listing price — sweet spot $15–$100

Price range

Bad$527.19–$2038.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, excalibur crossbow is a $579K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

excalibur crossbow market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $531K–$797K; units × avg price
Conversion rate: 0.8%
Avg BSR: #412
Page quality: 0%
Prime: 25%
Sponsored: 0%
Out of stock: 2.8%
Avg brand age: 68 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Excalibur100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.2×

Open Trend

Top excalibur crossbow search terms

excalibur crossbow34K/yr -3.9%0.0% conv.
excalibur crossbows19K/yr -0.8%0.0% conv.
excalibur crossbow accessories13K/yr -23.9%0.0% conv.

All search terms

Top excalibur crossbow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EXCALIBUR Micro Extreme Accurate Lightweight Compact CeaseFire Safety Hunting Archery Crossbow - Scope Rings 4 Quill 16.5 Arrows 4-Arrow Quiver Included

Excalibur$882.135.0★2 rev

Excalibur Micro Extreme Crossbow Bottomlands Tact100 Scope Dealer ONLY

Excalibur$980.253.6★2 rev

Excalibur Mag MAX Accurate High-Output CeaseFire Archery Hunting Crossbow - Scope Scope Rings 3 Quill Arrows with 100Gr Field Points 4-Arrow Quiver Included Country

Excalibur$753.434.1★10 rev

EXCALIBUR Mag AIR Accurate Lightweight Durable Safety Versatile Hunting Archery Crossbow - 1-inch Scope Rings 3 Quill 16.5 Arrows 4-Arrow Quiver Included

Excalibur$527.193.5★12 rev

Excalibur Hybrid X Accurate High-Output CeaseFire Archery Hunting Crossbow - Overwatch Scope w/Rings 4 Arrows with 100Gr & 150Gr Field Points Rebolt Quiver Included | with Case

Excalibur$2038.205.0★1 rev

Newest

by launch date

Excalibur Hybrid X Accurate High-Output CeaseFire Archery Hunting Crossbow - Overwatch Scope w/Rings 4 Arrows with 100Gr & 150Gr Field Points Rebolt Quiver Included | with Case

Excalibur$2038.201 rev

1y ago

Excalibur Mag MAX Accurate High-Output CeaseFire Archery Hunting Crossbow - Scope Scope Rings 3 Quill Arrows with 100Gr Field Points 4-Arrow Quiver Included Country

Excalibur$753.4310 rev

1y ago

Excalibur Micro Extreme Crossbow Bottomlands Tact100 Scope Dealer ONLY

Excalibur$980.252 rev

2y ago

Excalibur REV X Accurate Lightweight Quiet CeaseFire Archery Hunting Crossbow - Scope Scope Rings 4 Proflight Arrows with 100Gr Field Points Rebolts Quiver Included

Excalibur$1428.916 rev

2y ago

EXCALIBUR Micro Extreme Accurate Lightweight Compact CeaseFire Safety Hunting Archery Crossbow - Scope Rings 4 Quill 16.5 Arrows 4-Arrow Quiver Included

Excalibur$882.132 rev

3y ago

What buyers say about excalibur crossbow

What buyers praise and complain about, mined from review topics.

Top return reasons

Functionality-Overall100%

Common questions

Is excalibur crossbow profitable to sell on Amazon United States?: The niche generates $579K/yr across 8 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (33/100).
How competitive is the excalibur crossbow niche?: 1 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
When does demand for excalibur crossbow peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 7.2× the quietest.
What does it cost to enter the excalibur crossbow niche?: Listings span $527.19–$2038.20; the average listing price is $1062.38 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.