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Evoc Hip Pack

Fail

Shoppers spend an estimated $42K a year here, so Evoc Hip Pack is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$42K/yr12K searches / yr
90-day growth
+68.2%search demand this quarter
Competition
53%top-5 click share · 8 brands · 49 sellers

Flapen Score

Evoc Hip Pack against its category

The dotted line is the Sports & Outdoors average. Past it, Evoc Hip Pack is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evoc Hip Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Evoc Hip Pack 12K times last year and spent an estimated $42K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+68.2%
Conversion, latest week
3.9%
Market size, estimated
$42Ka year
Top search term
evoc hip pack8K searches a year

02 · Price

A sale here is worth $86.61.

Listings sell for $86.61 on average, from $40.56 to $145.44. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $86.61 that is $0 to $9K a year per listing.

Average price
$86.61inside the $15 to $100 sweet spot
Price range
$40.56–$145.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #7,192 within Accessories. It carries 339 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
72%
Out of stock, average day
11.5%
Average rank
#7,192in Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
339per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Evoc Hip Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

2%

  • Brand 171%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Reviews and returns

What reviews say buyers love and hate about Evoc Hip Pack

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Value For Money”
8.1%of orders come back
“Expensive,”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Evoc Hip Pack questions

Answered from the same tracked data.